GoPro Gets Q2 Sales Lift on Lower Prices, Return to Retail Doors
August 4, 2023
GoPro said it saw an immediate retail sales and GoPro subscription lift in the second quarter due to its mid-quarter go-to-market strategy shift that included a return to pre-pandemic pricing and a greater emphasis on retail sales.
The company reported exceeding its Q2 expectations for unit sales, revenue and subscriber growth, all positive indicators that the strategy shift is working. SGB Media