GORE-TEX Brand Challenges Users to Share their Life in Action
February 21, 2019
W.L. Gore invites consumers to use creativity, spontaneity to show how GORE-TEX gear makes a difference in their active lives.
Elkton, MD, (February 21, 2019) – The GORE-TEX brand is the gold standard for living life outdoors. GORE-TEX technologies in apparel and footwear improve people’s active lives in a myriad of ways.
But what, exactly, does that that look like in real life? The options are so limitless that W. L. Gore & Associates (Gore), makers of GORE-TEX products, is asking consumers to show how the GORE-TEX brand makes a difference for them – how they use their favorite GORE-TEX products in everyday life. Creativity is encouraged. Fun and spontaneity will be rewarded.
Between now and April 18, 2019, Gore, via its TESTED FOR LIFE Tryouts Challenge, is inviting avid users of GORE-TEX products to showcase how they use them, and how GORE-TEX technology allows them to take their favorite and/or everyday activities to a new level. GORE-TEX consumers can share their photos and video for a chance to win an array of prizes.
Between now and April 18, 2019, consumers can upload a short #TestedForLife Tryouts video to showcase how they use GORE-TEX gear in action. Their inspiration can be anything – something funny, something unexpected, intense mountain ascents, epic snowball fights, downtown puddle-leaping, urban all-weather commutes – as long as it demonstrates how they use GORE-TEX products to help take their active life to another level.
From April 20 until May 20, a round of voting will take place, highlighting the most creative and unique submissions. Winners will be selected by the GORE-TEX brand based on creativity, use of the product, and the number of votes the entry receives. The winners will be announced on June 26, 2019.
Three videos from GORE-TEX users in the U.S. (except for the state of Rhode Island) will be selected as winners (other similar events are being run in Europe and Asia). Prizes include:
- An invite to become a member of the GORE-TEX Tryouts Team, which includes the opportunity to test new product technologies and attend partner events.
- An all-expense paid trip to Gore’s headquarters in Newark, Delaware, birthplace of the GORE-TEX brand and location of Gore’s R+D labs and test facilities, including the famous “Rain Room.”
- A $1,500 shopping spree at the on-site Gore Store.
In addition, 20 people who submit votes on videos will win a pair of GORE-TEX INFINIUM™ STRETCH gloves. Winners will be randomly chosen and people can vote daily.
For additional information and official contest rules, please visit https://www.gore-tex.com/experience/tested-for-life/tryouts-challenge
The Gore Fabrics Division revolutionized the outerwear industry with waterproof, breathable GORE-TEX fabric 40 years ago and remains a leading innovator of performance apparel. Gore fabrics products provide comfort and protection in challenging environments and in everyday life, enabling wearers to safely and confidently achieve and experience more. From hiking in downpours to military operations and fighting fires, Gore’s deep understanding of consumer and industry needs drives development of products with meaningful performance advantages. www.goretex.com
W. L. Gore & Associates is a global materials science company dedicated to transforming industries and improving lives. Since 1958, Gore has solved complex technical challenges in demanding environments — from outer space to the world’s highest peaks to the inner workings of the human body. With 9,500 Associates and a strong, team-oriented culture, Gore generates annual revenues of $3.5 billion. www.gore.com
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Verde Brand Communications