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Green River Preserve Partners with Darby Communications

March 8, 2022

Premier Summer Camp Taps Agency to Share Its Message of Connecting Kids with Nature

Cedar Mountain, NC /OUTDOOR SPORTSWIRE/ –  Green River Preserve, a non-competitive, coed summer camp connecting children with nature, has partnered with Asheville, NC-based Darby Communications as its digital marketing agency of record. Since January 2022, Darby Communications has been managing Green River Preserve’s social media channels and Google ads strategy to authentically grow its presence online and connect with both alumni and future campers to support fundraising efforts, encourage registrations, and build a larger community.

Located on a 3,400-acre private wildlife preserve in the Blue Ridge Mountains of Western North Carolina, Green River Preserve inspires campers to have a greater understanding of themselves, their environment, and each other. Green River Preserve’s programs nurture character development and foster skills like perseverance, curiosity, communication, optimism, creativity, and grit. Bound by and invested in a culture of respect, the team at Green River Preserve continually reflects on how it can honor the dignity and value of all people and is committed to cultivating spaces that are welcoming, equitable, and inclusive for all.

“We are thrilled to be joining forces with Darby Communications to connect our programming at Green River Preserve to a larger community,” states Hayne Beattie-Gray, Director of Communication & Strategic Partnerships at Green River Preserve. “The knowledge that Darby Communications possesses adds depth and fluency to our forward-facing social media channels that complement our mission and values seamlessly.”

“Green River Preserve’s values around inclusivity and helping all children enjoy the benefits of being out in nature truly align with ours at Darby Communications,” says Angie Robinson, Vice President of Darby Communications. “By amplifying their voice on social and implementing a targeted advertising strategy on Google, we hope to help Green River Preserve attract even more families to the life-changing experiences these camps and expeditions offer for kids in rising 1st grade through college freshman!”

For more information on Green River Preserve, visit greenriverpreserve.org or contact Lizzy Markman, lizzy@darbycommunications.com.

About Green River Preserve

Green River Preserve is a non-competitive, coed summer camp connecting children with nature. Located on a 3,400-acre private wildlife preserve in the Blue Ridge Mountains of Western North Carolina, this extraordinary natural setting inspires campers to have a greater understanding of themselves, their environment, and each other. Designed for bright, curious, and creative children, our program nurtures character development and fosters skills like perseverance, curiosity, communication, optimism, creativity, and GRIT.

Green River Preserve is a safe and comfortable place, both physically and emotionally. Purposefully small, our enrollment is limited to 112 campers per session. Green River Preserve offers 1,2, and 3-week summer camp sessions for campers in the rising 1st through 9th grades and high school expedition programs for rising 9th graders through college freshmen.

About Darby Communications

Darby Communications is a boutique PR & digital marketing agency serving the outdoor, wellness, and mountain lifestyle industries through impactful content creation, media placement, email marketing, and social media management. Headquartered in Asheville, NC with a coast-to-coast portfolio, Darby Communications takes a team approach to everything they do for clients and has worked with many respected companies in the outdoor, wellness, and mountain lifestyle industries. Their current client roster includes Appalachian Gear Company, Astral, BRANWYN, Devil’s Foot Beverage Company, FitRankings, Ignik, Industrial Revolution, Johnson Outdoors, LifeSaver, Maine Fly Company, Nine Mile, PAKMULE, Poppy Hand-Crafted Popcorn, Sierra Designs, SylvanSport, Tarpestry, Ultimate Direction, and Wildwater. Learn more at www.darbycommunications.com or follow on social @darbycomm.