Grundéns Appoints Andrew Gritzbaugh as Chief Executive Officer

February 11, 2026

Poulsbo, WA. (February 11, 2026)/ OUTDOOR SPORTSWIRE/ – Grundéns, a global leader in fishing apparel and footwear, today announced the appointment of Andrew Gritzbaugh as Chief Executive Officer, effective immediately. His appointment marks an important milestone as the company celebrates its 100-year anniversary.

“We are pleased to welcome Andrew as the new CEO of Grundéns. He has a strong background in leading consumer-focused, omnichannel brands at scale. Across these roles, Andrew has built a strong track record of leading teams, growing brands, and setting clear strategic direction,” said Topher Gaylord, Chairman of the Board.

Gritzbaugh joins Grundéns with nearly 20 years of leadership experience across global outdoor and consumer product companies. He has held senior general management roles at Gerber and Aqualung Group, followed by Chief Commercial Officer positions at MeatEater and most recently, Grunt Style. He is known for a collaborative, people-focused leadership approach that aligns closely with Grundéns’ values and culture.

“I’ve known Grundéns for over a decade and have worked with many people connected to the brand through the years. I’ve consistently been impressed by the product and by how Grundéns shows up authentically within the fishing community. Fishing has long been a personal passion of mine, which makes this role especially meaningful. I’m excited to join the team, strengthen our capabilities, and help shape what’s next for the brand,” said Andrew Gritzbaugh.

Founded in Sweden in 1926, Grundéns has built a century-long reputation for durability, trust, and authenticity among the world’s most demanding fishing professionals. As the company enters its next century, Gritzbaugh will lead efforts to strengthen the brand’s consumer focus, accelerate global growth, and build on the heritage that has defined Grundéns for generations.

“Grundéns’ legendary name was born from necessity and proven in the toughest conditions on earth for over a century. The deep relationships we’ve built with the world’s most demanding anglers creates an unmatched opportunity to expand our impact and empower every pursuit on the water with unwavering confidence. I’m honored to build on this legacy and lead the brand into its next chapter.” said Gritzbaugh.

ABOUT GRUNDÉNS

It began 100 years ago on the west coast of Sweden, in the small fishing village of Grundsund, when Carl A. Grundén began producing waterproof oilskins to protect North Sea fishermen from the hostile weather that often accompanied their jobs. Today, some things have changed, but Grundéns’ commitment to supplying and supporting commercial fishermen, sport fishing enthusiasts, and bass anglers remains. The brand offers the most versatile lineup of fishing outerwear, sun protection, footwear, and accessories available. Guided by the ethos “We Are Fishing,” the brand operates globally from Poulsbo, Washington, and Borås, Sweden. Learn more at www.Grundéns.com.