GSI Outdoors Bolsters Team with Two Monumental Hires: Justin Walford as Executive Vice-President and Tyler Botts Hired as Brand Marketing Manager
February 21, 2023
Spokane, Wash. — February 21, 2023 /OUTDOOR SPORTSWIRE/ – GSI Outdoors, a premium camp kitchen, cookware, dining, and hydration gear company, is proud to announce the hiring of Justin Walford as Executive Vice-President to GSI Outdoors and Pelican International, and Tyler Botts as Brand Marketing Manager to GSI.
Justin brings almost twenty years of outdoor industry experience to GSI Outdoors and the Pelican International family of companies. He has built and led wholesale and direct-to-consumer teams and business units with brands like G3 Genuine Guide Gear, MEC, and Icebreaker Merino Clothing, where he served as VP and GM, North America through the acquisition of Icebreaker by VF Corp.
“I am honored to be joining two teams that lead with their values and invest intentionally in building strong relationships,” said Justin Walford. “GSI builds some of the best outdoor kitchen products in the industry today, and I look forward to supporting our rapid growth by leveraging the strengths of the Pelican International family.”
“We are excited to add Justin to the management team at GSI,” said Don Scott, VP. “He has a strong background in managing and developing companies in the outdoor industry which will help us in our next chapter of growth and success.”
With over 15 years working on a broad range of brands and consumer categories, both in-house and agency-side, Tyler Botts will focus on direct-to-consumer, Ecommerce growth, introducing new customers to GSI’s expanding catalog of innovative outdoor camping and cooking products.
“GSI has been rapidly growing, and hiring Tyler will be a huge addition to our tight-knit team,” said Kurt Gauss, Director of Design + Marketing at GSI Outdoors. “His professional experience and personal passion for our brand is a perfect match.”
Tyler’s experience as an entrepreneur, client-facing agency strategist and in-house marketer within a wide range of consumer demographics will help GSI’s continuous growth as it expands its presence in the outdoor market.
“GSI is a company I greatly admire and am proud to be part of,” said Tyler Botts. “As a long-time adventurer and avid outdoorsman, the opportunity to merge my career and passion for the outdoors is a fantastic opportunity.”
ABOUT GSI OUTDOORS
A small, family-founded company, GSI Outdoors makes hydration, cookware and dining products that bring the comfort of home cooking practices to the great outdoors. Since 1985, GSI Outdoors has produced innovative dining gear for use at the campsite, bivy, on the trail, and everywhere in between.