GU Energy Labs is proud to sponsor 2019 North American IRONMAN® and IRONMAN® 70.3® events

March 20, 2019

GU Energy Labs will support each event with their line of Roctane Energy Gels

Berkeley, Calif. (March 20, 2019) GU Energy Labs will be the official energy gel sponsor of the 2019 North American IRONMAN® and IRONMAN® 70.3® events.  GU Energy Labs will support each event with their line of Roctane Gels that are designed for long-duration and high-intensity activities that push athletes to their limits.

“Back in 1993, GU Energy Labs was founded in part to meet the specific demands placed on IRONMAN triathletes. Throughout the years, we’ve innovated our products as the needs of triathletes have evolved,” said Senior Sports Marketing Manager at GU Energy Labs, Celia Santi. “That’s why we thrilled to partner with IRONMAN to fuel triathletes during their swim, bike, and run and witness inspiring breakthrough performances!”

GU Energy Labs will participate in each North American event to support and fuel IRONMAN triathletes with Roctane Gels that are created for the most extreme efforts or long-duration activities. Roctane Energy gels provide a boosted supply of essential nutrients in a form that’s portable and easy to digest. These gels are packed with up to three times as much sodium to aid in hydration, and three times as many amino acids to help prevent muscle breakdown, as regular energy gels. They also include beta-alanine and taurine to buffer acidity levels and improve heart function.

For more information about IRONMAN® and IRONMAN® 70.3® events and to find race locations, visit For more information about GU Energy Labs Roctane Energy Gels, visit


About GU Energy Labs

GU Energy Labs strives to help athletes to reach their highest potential with products that deliver the right nutrients, in the right amounts, at the right time. Developed in collaboration with Olympians and age groupers alike, the GU nutrition matrix of Hydration, Energy and Recovery products has helped countless athletes achieve their dreams since its inception in 1993. Headquartered in Berkeley, GU Energy Labs produces all of its Energy Gels onsite with just the right blend of heart and science. Recommit to becoming your best athletic self, learn more about GU products, and discover how nutrition planning can help you get there at


As part of Wanda Sports Holdings, the IRONMAN Group operates a global portfolio of events that includes the IRONMAN® Triathlon Series, the IRONMAN®70.3® Triathlon Series, 5150™ Triathlon Series, the Rock ‘n’ Roll Marathon Series®, Iron Girl®, IRONKIDS®, International Triathlon Union World Triathlon Series races, road cycling events including the UCI Velothon® Series, mountain bike races including the Absa Cape Epic®, premier marathons including the Standard Chartered Singapore Marathon, trail running like Ultra-Trail Australia™, and other multisport races. IRONMAN’s events, together with all other Wanda Sports Holdings events, provide more than a million participants annually the benefits of endurance sports through the company’s vast offerings. The iconic IRONMAN® Series of events is the largest participation sports platform in the world. Since the inception of the IRONMAN® brand in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines at the world’s most challenging endurance races. Beginning as a single race, IRONMAN has grown to become a global sensation with more than 230 events across 53 countries. For more information, visit