Heel™ Launches Waterproof Roam 350 Virtual Dog Leash™

November 21, 2025

Leave no powder days, pond, or mud puddle unexplored with the all new waterproof edition

HOLLAND, MI (Nov. 21, 2025) /OUTDOOR SPORTSWIRE/ – Heel™ announces the release of the newly IP67 waterproof-certified Heel Roam 350™ Virtual Dog Leash — expanding on the groundbreaking virtual leash that allows off-leash, in-control adventures.

The Heel Roam 350 Virtual Dog Leash™ remains the only product that automatically keeps up to three dogs with their owners while on the move — without a physical leash. Whether you’re hiking, running through the woods, or exploring the dog park, Heel’s mission is to enable more time outdoors together– with freedom and flexibility for both the dog and their owner.

With IP67 waterproof certification, the Roam 350™ is purpose-built for active dogs that take on real adventures, whether running through creeks or jumping in ponds. The upgraded collar offers dog owners confidence in any environment, with new rugged housing, improved seals, and molded rubber buttons for maximum durability and reliability– no matter what form of water the dog gets into. The collar will also offer multiple color options for the multi-dog units.

“Since launching the original Roam 350 last year, we’ve heard from our customers who love the freedom and control our technology gives them but wanted a version built for every adventure, wet or dry,” said Nick Hayhoe, President of Heel. “Over the past 3 months we re-engineered and retooled the collar to bring the waterproof model to life. This has been a concerted effort from our internal team and thanks to the feedback from our Heel community, both humans and dogs. We couldn’t be more excited to deliver a collar that stands up to the elements.”

The built-in-the-USA Heel technology was originally developed during the Covid-19 pandemic to ensure social distancing between humans. Unlike some brands that offer static containment, the Heel Virtual Dog Leash™ allows the dog owner to set the length of the virtual leash, and then the virtual boundary moves with the human as they move.

New Features:

• IP67 waterproof rated Collar for submersion up to 3 feet deep
• All-new rugged Collar housing with improved seals
• Molded rubber buttons for added durability and easy operation
• Redesigned, belt-style strap that resists loosening and features a quick-release buckle for one-handed removal
• Larger, high-visibility LED
• No changes to the remote, new collar is backwards compatible
• $499 MSRP

Additional key specs:

• Set a virtual boundary that moves with you from 10 ft up to 750 ft
• No cellular or GPS required
• No subscription costs
• Works with 1-3 dogs
• Belt-style strap with quick-release buckle (max collar length of 26”)
• Static correction optional, vibration by default
• Can be used as a standard training collar (manually deliver tone, vibration, or static) with range of 1000 ft

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About Heel™

Heel helps improve the lives and safety of dogs and their owners, using technology developed by parent company Fleetwood Electronics. This breakthrough technology was originally developed for contact tracing during the COVID-19 pandemic. Fleetwood Electronics determined that this technology could also be used to significantly improve the lives of dogs and dog owners – the Heel Virtual Dog Leash™ was born. For more information about Heel™, please visit Heel.dog, and follow Heel on Instagram. For media inquiries or further information please contact Lauren Haber, heel@verdepr.com.

Media Contact:

Verde Brand Communications

Lauren Haber

heel@verdepr.com