Helen of Troy Promotes Phyllis Grove to Senior Vice President of Marketing, Housewares Division
June 2, 2021
Seasoned executive will lead marketing teams across OXO and Hydro Flask, while also joining the broader divisional leadership team
New York, NY (June 2, 2021) – The Housewares Division of Helen of Troy Limited (NASDAQ, NM: HELE), home to the award-winning brands, OXO and Hydro Flask, is pleased to announce the promotion of Phyllis Grove to the newly created divisional role of Senior Vice President of Marketing.
Prior to this promotion, Grove served as VP of Marketing & eCommerce at Hydro Flask for the last five years. Her passion and experience for the outdoor industry helped guide brand growth strategy and build strong consumer awareness along the way. In her expanded position, Grove will add the OXO brand to her purview and utilize her vast consumer goods experience to strengthen marketing approach and implementation across the division.
“Phyllis has been a changemaker for the Hydro Flask brand since day one,” said Larry Witt, President of the Housewares Division. “Her ability to lead high-performing teams and understand consumer trends will positively impact the way we operate across the division. I am also thrilled to have her join the Housewares divisional leadership team and bring her strategic marketing vision for our brands to the forefront.”
Grove brings over three decades of brand marketing and leadership experience to the newly created divisional role. She will report to Mr. Witt and will continue to be based out of Helen of Troy’s Housewares Divisionoffice in Bend, Oregon.
“I am excited to step into this new role in Housewares after an incredible five years leading marketing for Hydro Flask,” said Grove. “I look forward to building relationships with my OXO teammates and continuing to drive momentum with Hydro Flask. Both brands are rooted in innovative products, sharp teams, and rich stories, and I can’t wait to see what we all do together next.”
Prior to joining Hydro Flask and Helen of Troy, Grove worked in a variety of industries, including consumer packaged goods, food, consumer electronics and natural products. She built her strategic marketing foundation at Procter & Gamble and Dreyer’s Grand Ice Cream. Her other functional roles include leading product management and heading a business team at Kensington Technology Group. Grove has also served on the Outdoor Industry Association Board of Directors since 2018 and is currently the board’s 1st Vice Chair and the Nominating & Governance Committee Chair. When not working, she spends as much time outside as possible, from hiking in the Cascades and the high desert to maintaining her native plant garden. Grove is also an avid traveler who believes in experiencing countries and learning their cultures on foot, from trekking in Nepal to day hikes and culinary adventures in France.
For over 30 years, OXO has been globally recognized for its groundbreaking, award-winning universal product design. Starting with the iconic OXO Good Grips Swivel Peeler in 1990, OXO has paired innovation and purpose to create tools and gadgets that make everyday living better, every day. Today, OXO makes products that span several home categories: cooking, baking, cleaning, storage and organization, coffee, baby. The brand has won over 100 design awards worldwide; its products reside in the collection of the Museum of Modern Art and the Smithsonian Cooper Hewitt National Design Museum. OXO consistently challenges convention, solving problems and anticipating needs with thoughtful, modern design solutions. OXO is a proud member of 1% for the Planet, committing 1% of their annual sales to support environmental nonprofits. Learn more about how OXO is making the everyday better at www.oxo.com.
About Hydro Flask
Hydro Flask® delivers the promise of go-anywhere gear that elevates outdoor adventures. A pioneer in color design and insulation innovation in the hydration category, Hydro Flask created the number one-selling water bottle that delivers the perfect temperature for active, on-the go consumers. Founded in 2009 in Bend, Oregon, the company is on a mission to inspire healthier, happier lives outdoors with two simple words: Let’s Go! Today, Hydro Flask is committed to making good changes for good reasons – from combatting single-use plastics through the company’s #RefillForGood initiative, to the award-winning giving program Parks for All, which has contributed over $1.9 million globally to over 120 non-profits working to ensure public lands and green spaces are more equitable, accessible and welcoming for all. Learn more about Hydro Flask at www.hydroflask.com.
About Helen of Troy Limited
Helen of Troy Limited is a leading global consumer products company offering creative solutions for its customers through a strong portfolio of well-recognized and widely-trusted brands, including OXO, Hydro Flask, Vicks, Braun, Honeywell, PUR, Hot Tools and Drybar. We sometimes refer to these brands as our Leadership Brands. All trademarks herein belong to Helen of Troy Limited (or its subsidiaries) and/or are used under license from their respective licensors. For more information about Helen of Troy, please visit www.helenoftroy.com.
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PR Director, Helen of Troy, Housewares