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How Gucci Is Investing In Physical Retail This Year With The North Face Pop-Ups + New American Dream Shop

January 11, 2022

Gucci is investing in its brick-and-mortar strategy this year. The Italian luxury brand has unveiled plans for a brand-new series of pop-ups dedicated to the second chapter of its collaboration with The North Face. The newest phase of the partnership sees a special cross-category collection for men and women comprising of ready-to-wear, soft accessories, luggage and shoes, including many pieces as hiking boots, multi-pocketed backpacks and warm, insulated jackets that reference the outdoor world. Footwear News