How Outdoor Brands and Retailers Can Attract Younger Consumers
July 10, 2023
To find out how to appeal to the next generation of outdoor enthusiasts – and future customers – The Daily talked to brands, retailers, and marketing firms that are having success reaching and understanding younger consumers.
Their suggestions ranged from the need for brands to emphasize authenticity, embrace true diversity, and feature less strenuous outdoor pursuits, to retailers being open to selling and marketing more lifestyle-oriented products versus focusing solely on technical gear. The Daily OR