Hydro Flask Expands Global Presence with Distribution in Latin America

May 5, 2021

Company enters Argentina, Bolivia, Mexico, Uruguay and Paraguay extending worldwide reach

 Bend, OR (May 5, 2021) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Limited (NASDAQ: HELE) brand, is expanding its growing global presence within the Latin American market.

Hydro Flask launched in Uruguay at the end of 2019, expanded into Mexico in early 2020 and has now entered Argentina, Bolivia and Paraguay in early 2021. This regional expansion occurs via strategic relationships with Gubrand, Alta Vertical, JMC Group, NICX and Optima SA, respectively. Key channels include outdoor, active lifestyle, sporting goods, coffee/tea and online.

“We’re excited to join forces with experienced local partners to support retailers in these markets that we hope will help us achieve long-term success in the region, furthering Hydro Flask’s continued growth as a truly global lifestyle brand,” said Mike Wallenfels, SVP Global Sales, Housewares Division at Helen of Troy. “This expansion is another step forward in our mission to fuel happier, healthier and more sustainable lives for people everywhere. We are proud to be opening doors for active consumers within the Latin American region to enrich their outdoor experiences with Hydro Flask’s superior performance and lifetime durability.”

Dedicated to uniquely refreshing experiences, innovative design and an unparalleled user experience, Hydro Flask continues to receive accolades for its insulated products. Hydro Flask has been the recipient of several Red Dot, GOOD DESIGN™ and iF Design Awards, including the coveted iF gold award. The Company has grown to become the number one overall American water bottle brand in Sporting Goods and Outdoor, according to third party data.

About Hydro Flask

Hydro Flask® delivers the promise of go-anywhere gear that elevates outdoor adventures. A pioneer in color design and insulation innovation in the hydration category, Hydro Flask created the number one-selling water bottle that delivers the perfect temperature for active, on-the go consumers. Founded in 2009 in Bend, Oregon, the Brand is on a mission to inspire healthier, happier lives outdoors with two simple words: Let’s Go! Today, Hydro Flask is committed to making good changes for good reasons – from combatting single-use plastics through the company’s #RefillForGood initiative, to the award-winning giving program Parks for All, which has contributed over $1.9 million globally to over 120 non-profits working to ensure public lands and green spaces are more equitable, accessible and welcoming for all. Learn more about Hydro Flask at www.hydroflask.com.

About Helen of Troy Limited

Helen of Troy Limited (NASDAQ: HELE) is a leading global consumer products company offering creative solutions for its customers through a strong portfolio of well-recognized and widely-trusted brands, including OXO, Hydro Flask, Vicks, Braun, Honeywell, PUR, Hot Tools and Drybar.  We sometimes refer to these brands as our Leadership Brands.  All trademarks herein belong to Helen of Troy Limited (or its subsidiaries) and/or are used under license from their respective licensors.

For more information about Helen of Troy, please visit www.helenoftroy.com.