Company enters Mexico and Uruguay extending worldwide reach
Bend, OR (February 12, 2020) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Limited (NASDAQ: HELE) company, is expanding its growing global presence with the addition of two distributors in the Latin American market.
Hydro Flask launched in Uruguay in July 2019 and will expand into Mexico in early 2020 through new strategic partnerships with Gubrand and Alta Vertical, respectively. Key channels include outdoor, active lifestyle, sporting goods, coffee/tea and online.
“We’re excited to join forces with Alta Vertical and Gubrand in order to support local retailers in these two markets. Strong relationships, and an unrelenting focus on our target consumers will help us achieve long-term success in the region,” said Mike Wallenfels, SVP Global Sales, Housewares Division at Helen of Troy. “Mexico and Uruguay are two steps forward in our mission to save the world from lukewarm and we’re proud to be opening the door for more people in the Latin American region to bring Hydro Flask along on their everyday adventures.”
“Hydro Flask is a great fit for Mexico’s active consumers and our outdoor lifestyle,” said Alejandro Rivera, founder of Alta Vertical. The sentiment is echoed by Jonatan Rabinovich, from Gubrand in Uruguay. Both are excited about the opportunity to work with Hydro Flask to bring the brand to the many customers who have been eagerly awaiting its arrival.
Dedicated to uniquely refreshing experiences, innovative design and an unparalleled user experience, Hydro Flask continues to receive accolades for its insulated products. Hydro Flask has been the recipient of several Red Dot, GOOD DESIGN™ and iF Design Awards. The company has grown to become the number one overall American water bottle brand in Sporting Goods and Outdoor, according to third party data.
About Hydro Flask
Hydro Flask® is the leader in high-performance insulated products that help people enjoy the things they love to do in the places they love to be. From the number one-selling water bottle to soft good innovations like our Unbound Series™ Soft Coolers and Journey Series™ Hydration Packs, Hydro Flask’s delightfully simple designs and go-anywhere durability always deliver the perfect temperature when you need it. Founded in 2009 in Bend, Oregon, Hydro Flask inspires active outdoor lives with two simple words: Let’s Go! Its charitable arm, Parks For All, supports the development, maintenance, restoration and accessibility of public green spaces so people everywhere can live healthier, happier and more fulfilled lives. To learn more about Hydro Flask, Parks for All, and to see our full lineup of award-winning products, visit www.hydroflask.com.
About Helen of Troy Limited
Helen of Troy Limited is a leading global consumer products company offering creative solutions for its customers through a strong portfolio of well-recognized and widely trusted brands, including OXO, Hydro Flask, Vicks, Braun, Honeywell, PUR, Hot Tools and Drybar. All trademarks herein belong to Helen of Troy Limited (or its affiliates) and/or are used under license from their respective licensors. For more information about Helen of Troy, please visit www.helenoftroy.com.