Hydro Flask Expands My Hydro™ Customization Program

May 31, 2017

Company introduces Standard Mouth bottles to collection

Bend, OR (May 31, 2017) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks in the Housewares segment of Helen of Troy Limited (NASDAQ, NM: HELE), is excited to announce the addition of its Standard Mouth bottle sizes to My Hydro™, a first-of-its-kind customization program. Beginning May 31st, consumers can visit https://myhydro.hydroflask.com/ to customize any Standard Mouth bottle with color combinations ranging from quiet and calm to bold and bright.

The My Hydro™ program was designed to inspire customers and highlight individuality. The expanded collection now includes four Standard Mouth bottle sizes ranging from 12 oz to 24 oz. MSRP ranges from $34-$46. Consumers can choose the color of the strap, cap, bottle and My Hydro™ exclusive silicone boot from 17 different color choices. With the addition of these new sizes, consumers now have the option of choosing from hundreds of thousands of different possible color combinations.

“We’ve seen tremendous success with our My Hydro™ program and are excited to add the Standard Mouth bottle sizes to the collection,” said Hydro Flask Vice President of Product David Visnack. “We believe it is important for our customers to be able to express their style and feel inspired in their daily activities.”

My Hydro™ products feature the brand’s award-winning Flex Cap with its proprietary Honeycomb Insulation™, are made from18/8 pro-grade stainless steel construction and include TempShield™ Insulation to ensure cold beverages stay cold for up to 24 hours and hot drinks remain hot for up to six.

Since the company’s inception in 2009, Hydro Flask has maintained its dedication to insulated products and living a life free from lukewarm. By providing uniquely refreshing experiences for consumers, Hydro Flask has grown into the number one over-all American water bottle brand in Sporting Goods and Outdoor, according to Sports One Source SSI reporting.

About Hydro Flask

Hydro Flask is the award-winning leader in high-performance, insulated stainless steel beverage and food flasks. Founded in 2009 in Bend, Oregon, Hydro Flask is committed to bringing customers Unexpected Refreshment each and every time through the unique combination of temperature, taste and transport. Every bottle features TempShield™ double wall insulation to keep beverages at the desired temperature, 18/8 pro-grade stainless steel to ensure pure and refreshing taste, and durable powder coat and ergonomic design for the ultimate in transport. Hydro Flasks are stylish, BPA-free, recyclable, and backed by a lifetime warranty. Our new giving program, Parks for All, supports the development and maintenance of public green spaces, so people everywhere can live healthier, happier and more fulfilled lives. Learn more about Hydro Flask, Parks for All, and our mission to save the world from lukewarm at https://www.hydroflask.com.

About Helen of Troy Limited

Helen of Troy Limited (NASDAQ, NM: HELE) is a leading global consumer products company offering creative solutions for its customers through a strong portfolio of well-recognized and widely-trusted brands, including OXO®, Hydro Flask®, Vicks®, Braun®, Honeywell®, PUR®, Febreze®, Revlon®, Pro Beauty Tools®, Sure®, Pert®, Infusium23®, Brut®, Ammens®, Hot Tools®, Bed Head®, Dr. Sinatra®, Dr. David Williams, and Dr. Whitaker®. All trademarks herein belong to Helen of Troy Limited (or its affiliates) and/or are used under license from their respective licensors.  For more information about Helen of Troy Limited, please visit www.hotus.com.