Hydro Flask Vice President of Finance Ellyn Biedscheid Receives Sporting Goods Business Magazine’s 40 Under 40 Award

June 9, 2016

Bend, OR– Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks now a Helen of Troy Limited (NASDAQ, NM: HELE) company, announced its Vice President of Finance Ellyn Biedscheid has been named a 2016 Sporting Goods Business Magazine’s (SGB) 40 Under 40 Award honoree. This annual award recognizes 40 highly accomplished active lifestyle industry leaders under the age of 40 who have achieved excellence in their level of responsibility, commitment to teamwork and individual accomplishments.

“This award is a testament to the amazing group of smart, talented and passionate people on my team,” said Biedscheid. “We have worked incredibly hard to become the industry leader in insulated hydration, and have had a ton of fun along the way.”

The award process begins with an astonishing 400 nominations each year and is narrowed down to 40 final recipients. The honorees are chosen based on several categories including the origin of the nomination, years of service, level of responsibility attained, individual accomplishments and commitment to teamwork.  This year’s recipients will be presented with their award during a ceremony on August 5, 2016 at the Outdoor Retailer Summer Market show in Salt Lake City, Utah.

“Ellyn’s active leadership has been an important piece in Hydro Flask’s exponential growth over the last five years,” said Hydro Flask General Manager Scott Allan. “We are extremely proud of all she has accomplished.”

Biedscheid has been employed at Hydro Flask for the last four and a half years and is responsible for financial planning, monitoring and reporting, information technology systems and functionality and human resources at the company. She has over 15 years of experience in financial controls, accounting and process improvement.

About Hydro Flask
Hydro Flask is the award-winning global leader in high-performance, insulated stainless steel flasks. Founded in 2009 in beautiful Bend, Oregon, the company’s mission is to save the world from lukewarm. Using Pro Grade 18/8 stainless steel and the company’s unique Temp Shield Insulation™, Hydro Flask food and beverage flasks are stylish, BPA‐free, recyclable, and backed by a lifetime warranty. Hydro Flask strongly believes that great flasks and great causes go hand-in-hand. Through its charitable arm, 5% Back, consumers can allocate a portion of the net profit of their purchase to a charity of their choosing. Learn more about Hydro Flask’s charitable giving
at https://www.hydroflask.com/5‐back.

About Helen of Troy Limited
Helen of Troy Limited is a leading global consumer products company offering creative solutions for its customers through a strong portfolio of well-recognized and widely-trusted brands, including: Housewares: OXO®, Good Grips®, Soft Works®, OXO tot®, OXO Steel® and Hydro Flask®; Healthcare/Home Environment: Vicks®, Braun®, Honeywell®, PUR®, Febreze®, Stinger®, Duracraft® and SoftHeat®; and Personal Care: Revlon®, Vidal Sassoon®, Dr. Scholl’s®, Pro Beauty Tools®, Sure®, Pert®, Infusium23®, Brut®, Ammens®, Hot Tools®, Bed Head®, Karina®, Ogilvie® and Gold ‘N Hot®. The Company recently acquired Healthy Directions, a U.S. market leader in premium doctor-branded vitamins, minerals and supplements, as well as other health products sold directly to consumers. The Honeywell® trademark is used under license from Honeywell International Inc. The Vicks®, Braun®, Febreze® and Vidal Sassoon® trademarks are used under license from The Procter & Gamble Company. The Revlon® trademark is used under license from Revlon Consumer Products Corporation. The Bed Head® trademark is used under license from Unilever PLC. The Dr. Scholl’s® trademark is used under license from MSD Consumer Care, Inc.