Icebug Footwear Hires Marty Byer Group For Mid-Atlantic Territory

October 10, 2016

Bellingham, WA (October 10th, 2016) – Icebug footwear is pleased to announce that they are expanding their sales representation with the hiring of the Marty Byer Group, covering the Mid-Atlantic.

Located in Potomac, Maryland, Marty Byer Group is headed by Marty, with over 30 years of experience in high-level sales in the outdoor and healthy lifestyle categories. Working with companies such as Kavu, Picky Bars, and Aquamira, Byer has a long history in the endurance sports industry and has had great success working with up-and-coming brands.

“As an active trail and roadrunner,” states Byer, “I am looking forward to expanding Icebug’s presence in the sports industry, and specifically building their Obstacle Course Racing presence in the Mid-Atlantic.”

“We are excited to have Marty join the Icebug team,” said Evan Wert, President at Icebug USA. “His deep experience in the Mid-Atlantic region and passion for developing emerging brands will enable us to build long term relationships and effectively tell the brand story at the retail and race levels.”