Icebug Takes New Steps to Make Scandinavian Grip a North American Standard

May 21, 2025

The Swedish Company will assume full sales and customer operations responsibility in the Canadian market.

May 21, 2025 /OUTDOOR SPORTSWIRE/ – Icebug, the renowned Swedish traction footwear brand, today announced it will assume responsibility for all sales and customer-related tasks in the Canadian market, beginning June 2025. This strategic move is designed to further strengthen Icebug’s connection with both new and existing customers across Canada.

The transition marks a significant milestone in Icebug’s ongoing commitment to providing responsibly made footwear with excellent grip in North America. Previously, Icebug’s Canadian business was operated by Rock Gear Distribution (RGD), a wholesale distributor based in Alberta.

“We are excited to deepen our engagement with the Canadian community,” says Andreas Håkansson, CCO of Icebug. “Our goal is to build even closer ties to a market where our products, such as studded winter boots, have potential to play an important role in people’s lives helping them stay active 365 days a year”.

Rock Gear Distribution, a long-standing Icebug partner and owner of spry, one of Canada’s premier specialty running stores, will remain a valued collaborator and continue to support Icebug’s mission in the country. “We look forward to working together in new and exciting ways,” said RGD President Ian Lowe-Wylde. “This transition represents a shared vision for delivering quality products and outstanding customer experiences.”

Icebug’s expansion in Canada builds on its reputation for high-performance, traction footwear designed for outdoor enthusiasts. The company’s commitment to innovation and customer-centric values remains at the forefront of its strategy as it continues to grow its presence in North America.

For further information, please contact:

Korey Krause
Icebug North America
Email: korey@icebuginc.com

About Icebug
Icebug is a Swedish brand dedicated to creating high-quality, sustainable outdoor footwear for runners, hikers, and adventurers. With a focus on traction and environmental responsibility, Icebug continues to lead the way in performance-driven footwear.

About RGD
RGD is a Canadian wholesale distributor committed to providing Canadian outdoor and running retailers with the best, most innovative equipment. They are also the owner and operator of spry, one of Canada’s leading specialty running stores that is committed to supporting the running community with expert advice and premium products.