Idea Ranch Welcomes Tyler Pearce as PR Director

February 8, 2022

TULSA, Okla. (Feb. 8, 2022) /OUTDOOR SPORTSWIRE/ – Idea Ranch expands their Public Relations department with the hiring of Tyler Pearce as Public Relations Director. Pearce has a proven track record of building robust PR presence for top-tier national brands.

Pearce’s experience in media relations, public relations, marketing and management specifically in the hunting and outdoor recreation space perfectly aligns with the focus and expertise of Idea Ranch. Previously serving as Senior Public Relations Account Manager for Backbone Media in Carbondale, Colorado, Pearce was instrumental in leading PR efforts for Sitka Gear, Maven Optics, Bushnell, Primos, Gold Tip and Federal Ammunition. He also has experience providing PR support for YETI, Gerber, OnX, Big Agnes and Smartwool.

“Tyler’s experience as an avid in multiple outdoor pursuits, coupled with his outdoor industry expertise is a perfect match for our current clients. He is also well equipped for our strategic growth segments such as overlanding & outdoor adventure,” says Eric Barnes, COO. “He’s cut from our cloth, evidenced by one of the smoothest on-boarding experiences I’ve seen – it’s as if he’s been here for years.”

Pearce specializes in target market analysis, multi-tiered engagement strategies, brand awareness, identity, positioning and messaging.

“As Public Relations Director, my focus is on adding massive amounts of measurable value,” says Pearce. “We will provide a world-class service experience and further cement Idea Ranch’s prominence as a leader for outdoor recreation and active lifestyle brands.”

About Idea Ranch

Idea Ranch is a full-service advertising, PR, and consumer insights firm headquartered in Tulsa, Oklahoma, with additional offices in Wichita, Kansas and Durango, Colorado. The firm has a diversified list of clients across the country and is an industry-leading marketing-communications company building brands in the outdoor recreation and passion sports sectors. For more information, please visit www.idearanch.com.


Eric Barnes

Chief Operating Officer & Managing Partner

eric@idearanch.com, 918-743-8822