Industrial Revolution Acquires Camera Company Intova

October 19, 2015

Seattle, WA – October 19, 2015 – Keith Jackson, CEO of Industrial Revolution, and Joe Ganahl, President of Intova LLC, are pleased to announce that effective today, the Intova brand and full product line have been acquired by Industrial Revolution.

Founded in Hawaii in 1995, Intova is a leading manufacturer of waterproof action cameras and accessories. The brand’s mission has been to deliver high-quality, low-cost products, with unique feature sets. The drive to innovation has led to many industry firsts and a growing family of Intova users. Starting with low cost Snap Sights cameras, the Intova product line has grown to include digital cameras, HD video cameras, and waterproof electronics.

While catering to the diving industry, Intova has interest in expanding their reach to broader audiences. With a robust following of outdoor enthusiasts around the world, Industrial Revolution was the clear choice of a partner to help them achieve this goal. Both Keith and Joe are committed to making the transition seamless and successful, keeping Industrial Revolution focused on delivering high-quality products in a timely manner to all customers.

Moving forward, a small team of key employees will continue to support the Intova brand and the broader mission of Industrial Revolution from a new office in Honolulu, Hawaii.  Joe’s attention will shift from overall management of the business to applying his considerable talents towards developing new products and supporting key customers.

Industrial Revolution has been a leader in the outdoor industry for many years, developing innovative products that include Pedco camera accessories and mounts. This agreement will bring together Pedco’s and Intova’s excellent lines of cameras and camera accessories. In the next few months, exciting new products will be introduced to the Intova line.

For sales or product information, please contact Industrial Revolution’s Vice President of Sales, Tom Grover, at tom@industrialrev.com.

About Industrial Revolution

Founded in 1971 as UCO, the Original Candle Lantern company, Industrial Revolution has grown to become a leading manufacturer and distributor of inventive products that promote fun, safety, and comfort in the outdoors. In addition to UCO Candle Lanterns™, Stormproof Matches™ and portable grills, Industrial Revolution makes YayLabs! Ice Cream Balls and Pedco tripods and clamps. The company is also the US distributor of cutting-edge product lines from around the world, including Swedish Light My Fire® products such as the Spork and FireSteel®, and US and Canadian distributor of Sweden-based Morakniv® knives, as well as German-based Esbit solid fuel stoves and cookware.

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About Intova
Born in Honolulu, Hawaii in 1995, Intova looks to the scenic landscapes around them for inspiration. Their mission is to deliver camera products and accessories that offer high value and unique feature sets. Intova’s pursuit of innovation has led to many industry firsts and has allowed the product line to expand to include digital cameras, HD video cameras, and waterproof electronics. Find us at www.intova.net