Introducing “HESTIVAL” an Official Celebration to Kick Off Camping Season

March 3, 2022

Growing startup brand rises from pandemic woes into creating real experiences.

SEATTLE (March 3, 2022 )/OUTDOOR SPORTSWIRE/ – Founded on a dream to sleep better, play more and send it further, HEST, the designer of premium sleep products built to make the great outdoors even greater, openly welcomes all to join the brand, along with friends, family and pets, to the first annual “HESTIVAL” April 29-May 1, 2022 at Big B’s Delicious Orchards in Hotchkiss, CO. Tickets go on sale today at www.hest.com/hestival.

As a startup brand who launched at the onset of a global pandemic, HEST has experienced tailwinds from increased outdoor participation and strong ecommerce product demand, while also facing challenges from the supply chain, timelines and changing trends in industry trade shows. After two years of growing the brand’s presence online, HEST is ready to build its own experience to interact with its community ranging from overlanding gurus with custom rigs to outdoor enthusiast tent and car campers.

“HEST was founded on the dream to not only design the best products for a good night’s sleep outdoors, but ultimately to maximize experiences shared outdoors the next day,” said Aaron Ambuske, founder of HEST. “Building the brand over the last two years has been a dynamic experience with a ton of positive growth and feedback, but we are eager to interact with our community by bringing HESTIVAL to life.”

As a celebration for the kickoff to camping season, HESTIVAL is an all-inclusive, family and pet friendly weekend event at an affordable price with unique camping experiences among the apple orchards, loads of activities, excursions, live music, fireside chats, stargazing and delicious food and drink. HESTIVAL-goers will have day trip options to mountain bike Colorado’s hottest new trail, Palisade Plunge, hike in the Black Canyon of the Gunnison National Park, or simply kick back and explore the local orchards before the group reconvenes for a daily Big B’s Delicious Orchards Cider après before a headliner band will take the stage and dance under the stars of the new moon.

In an industry that brings so much attention to the outdoor go-getters, HEST brings attention to the importance of sleep. With intention for the health and wellness benefits of sleep,  HESTIVAL will offer stargazing, dream interpretations and free nap demos throughout the weekend.

“A bad night of sleep can deter someone from not wanting to go camping or enjoy the outdoors,” said Ambuske. “We are committed to building a line of products that takes the best things from our beds at home into portable, adventure-ready forms so one can fully enjoy the comforts of home, in the outdoors.”

HESTIVAL is offering a limited amount of early bird pricing at $100 per person and free for kids. To reserve your spot today, visit: www.hest.com/hestival. HEST has commitment from brand partners including Jetboil and Roam Adventure Co., and  is currently welcoming a select number of spots for brands to get involved in a meaningful way by hosting unique activations throughout the weekend. For more information on HESTIVAL please email mj@hest.com.

About HEST

HEST brings the comforts of home to the great outdoors by producing premium sleep products that build community around camping. HEST develops and delivers high-performance, low-maintenance solutions for camping and travel. HEST was founded in 2019 by outdoor industry product and engineer Aaron Ambuske who was looking for a better night’s sleep when spending nights outdoors. Today, HEST is committed to building a line of products that takes all the best things from our beds at home into portable, adventure-ready forms. HEST revels in the idea of enabling more people to get outdoors and enjoy all that they have to offer, especially after a good night’s sleep.

Learn more about HEST at www.hest.com.