Introducing the BUFF® x VEJA Collection

May 7, 2025

A Collaboration Inspired by the Brazilian Outdoors

SANTA ROSA, California (May 7, 2025) /OUTDOOR SPORTSWIRE/ – BUFF®, certified B Corporation and world leader in headwear and neckwear for outdoor enthusiasts, announces a partnership with iconic French footwear brand, VEJA. The BUFF® x VEJA capsule collection celebrates the spirit of adventure and sustainability. Bringing together VEJA’s innovative footwear design and BUFF®’s vibrant outdoor-inspired accessories, this collaboration is one-of-a-kind.

The collection revisits the essence of the Brazilian outdoors, reimagining VEJA’s iconic Fitz Roy hiking shoe. The BUFF® x VEJA Fitz Roy combines VEJA’s classic designs, with colors from BUFF®’s SS25 collection – blending technical performance with bold style.

Technical Details of the Fitz Roy Hiking Shoe:

• Climbing-Inspired Laces: Rugged yet stylish, the laces reflect the climbing heritage of the Brazilian outdoors.
• Custom Mesh Tongue: Showcasing the BUFF® logo for a distinctive touch.
• Trail-Ready Sole: Multidirectional crampons and a Rock-Plate ensure stability and protection on challenging terrains.
• Trek-Shell Upper: Made from 100% recycled polyester, this water-resistant fabric is treated with a PFC-free durable water repellent for eco-conscious performance.
• Midsole: 52% sugarcane, 3% Amazonian rubber
• Outsole: 31% Amazonian rubber

To purchase the Fitz Roy Hiking Shoe:

US – $210

Canada – £165.95

Complementing the footwear, BUFF® has created a Brazilian-inspired capsule collection of neckwear, headbands, hats, and caps, designed to pair seamlessly with the VEJA Fitz Roy. These accessories feature bold colours and patterns drawn from BUFF®’s Spring 2025 collection, celebrating the vibrancy and diversity of Brazil’s landscapes.

BUFF® ‘s capsule collection features the brand’s popular 5 Panel Go Cap, Go Bucket Hat and innovative CoolNet UV® Multifunctional Neckwear. This limited-edition collaboration, launching May 7, 2025, showcases the commitment of both brands to sustainability, innovation, and outdoor adventure.

Media Contact: Amy Jensen | amy@outsidepr.com 

About BUFF® 

Joan Rojas invented BUFF®’s legendary multifunctional tubular as a protective solution to the sun, wind, and cold while touring country roads on his motorcycle– and in 1992, BUFF® was founded. Today, the company offers an entire line of accessories: from caps to headbands and beanies to balaclavas, all designed to help people live more outdoor moments. From day one, BUFF® dedicated itself to caring for the well-being of the planet and the people who share it. Headquartered in Barcelona, Spain, the company manufactures ninety percent of its products in-house using renewable energy. Furthering the brand’s commitment to making a positive impact, BUFF® became a Certified B Corporation™ in 2022. BUFF® products are sold in more than 80 countries across the globe and in top outdoor sporting retailers across the U.S.