Introducing the Maison Kitsuné x Helinox Collab
May 14, 2021
Chillax Fox Gear Sets the Perfect Summer Vibe
PARIS, France – May 14, 2021 – Maison Kitsuné, the Paris-meets-Tokyo fashion brand, and Helinox, the leader in packable, lightweight furniture and accessories, today announced a new collaboration that celebrates the outdoors as the natural summer playground.
The collaboration, part of Maison Kitsuné’s Chillax Fox Heart of Summer wardrobe, includes Helinox’s Chair One, Table One Hard Top, Cot One Convertible, and the Royal Box shade structure, all with a lightly honeycombed seersucker fabric – thin blue lines over white to express the carefree feeling of enjoying long days and warm weather with friends.
“We’re extremely proud to partner with Maison Kitsuné on this new collection,” said Young Lah, CEO, Helinox. “Summer is a special time full of celebratory feelings and activities, and Helinox products are made specifically for comfort and the ability to spend more time outdoors.”
Each item in the new collection features the Chillax Fox, a laid-back version of Maison Kitsune’s signature fox logo, expressing full enjoyment of the season.
Maison Kitsuné and Helinox are both known for collaborations, and this new collection is designed with meticulous attention to the details and built on the foundation of Helinox’s premium-quality packable and ultralight furniture, ready to go anywhere summer takes you.
Created in 2002 by Gildas Loaëc and Masaya Kuroki, Kitsuné offers a unique, inspirational Art de Vivre blending a fashion brand (Maison Kitsuné), music label (Kitsuné Musique) and cafés, roasteries, bars and restaurants (Café Kitsuné). Over the last nineteen years, the multi-faceted Paris-meets-Tokyo brand has consistently grown and increased its international influence organically, building a loyal fan base all over the world.
Helinox – At Home, Anywhere:
Helinox is a modern design company and the original maker of lightweight, portable furniture and accessories, melding craftsmanship, innovation and premium materials since 2009. We promise you’ll feel the difference in comfort, durability and portability. Learn more at: https://helinox.com.