Jones Welcomes Josh Nielsen as Marketing Director
February 25, 2022
Nielsen brings 20 years of brand marketing, film production and community centric sports marketing experience
Truckee, Calif. /OUTDOOR SPORTSWIRE/ – Winter apparel, backcountry gear and snowboard brand Jones Snowboards is honored to announce Josh Nielsen as the new Marketing Director. Nielsen is an outdoor industry veteran with nearly 20 years of experience in brand marketing, film production and community centric sports marketing.
Founded in 2009 by professional snowboarder and environmentalist Jeremy Jones, the Jones brand recently expanded its product line to include not just snowboards, splitboards and backcountry accessories, but also a complete line of technical winter outerwear. The new outerwear line features a range of garments that balance unmatched performance and durability with industry-leading sustainable manufacturing and material standards.
Nielsen will draw on his extensive experience working as Senior Director of Global Marketing for Patagonia and Director of Production for Teton Gravity Research. In his new appointment, he will oversee the marketing of the new outerwear line, as well as Jones’ well established hardgood lines.
“I have always held Jones in the highest regard for its commitment to sustainability and its service to the snowboard community,” said Nielsen. “It’s an honor to be joining a nimble and focused brand with a proven track record for taking on big challenges.”
Well-versed in the technical outerwear industry, Nielsen will support the launch of the new outerwear collections. “Jones’ approach to developing innovative hardgoods with a focus on environmental footprint reduction has been impressive. It’s great to see those same design values at work as the company expands into technical outerwear.”
Company founder Jeremy Jones looks forward to Nielsen joining the team. “Josh and I go back to the early days of TGR and have spent a lot of time in the mountains and the editing bay together,” said Jones. “I’ve had a front row seat watching the evolution of his career and have always wanted to work with him again. He is the perfect person to help Jones develop a more globally unified and integrated marketing message that embodies the Jones’ ethos of living responsibly and giving back to our community.”
About Jones Snowboards
Jones Snowboards, founded by legendary big mountain snowboarder Jeremy Jones, has crafted the ultimate quiver of snowboards, bindings, technical winter outerwear and backcountry snowboarding accessories that reflect Jeremy’s passion for the sport and his demand for performance, durability and sustainability. Jones gear is made using the highest quality, plus most sustainable materials possible and they are a proud member of 1% For The Planet and supporter of Protect Our Winters.
Contact: Andrew Piasecki