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Journeyman Surfer and Renowned Vlogger Ben Gravy Joins Jetty as Newest Brand Ambassador

January 27, 2025

One of Surfing’s Most Unique Voices Joins the East Coast’s Most Unique Surf Brand

Manahawkin, NJ – January 27, 2025 /OUTDOOR SPORTSWIRE/ – Jetty, the East Coast surf-inspired apparel brand with a growing presence in the outdoor and active lifestyle markets, is proud to announce 36-year-old Longport, New Jersey, surfer and content creator, Ben Graeff – aka, Ben Gravy – has joined the brand as its newest ambassador.

“My path of navigating a life through surfing has been unconventional. It’s been a while since I’ve rocked a sticker on the nose of my board, and I’m stoked it’s now a Jetty sticker,” said Gravy. “Over the past decade I’ve been able to draw my own line in the surf world representing New Jersey, and that’s because people believed in me. Jetty is so different from what I knew the surf industry to be. The crew is right up the parkway from me, printing tees and supporting the local community—and they actually surf. Jetty just feels like home.”

Ben Gravy has taken a non-traditional route to stardom. By spreading his infectious positivity and presenting surfing as pure fun, he has built a strong, loyal following of surfers who are drawn to his message of stoke. Over the years he has developed his own personal brand by surfing at both known spots and unexpected locations. He has caught waves in all 50 states and surfed the Seven Seas in seven days, with countless other adventures along the way.

“We’re so stoked that Ben Gravy has joined our team,” said Jeremy DeFilippis, Jetty Co-Founder, Partner, CEO/CMO. “He quite possibly embodies our Draw Your Own Line mantra more so than anyone else we’ve ever met, traveling the world in search of every and any type of wave. His unique approach and underdog spirit are so inspiring, and this is only the beginning of our mutual quest For the Dream!”

During his early days in the water, Gravy was a New Jersey standout who created a name for himself as a progressive surfer for Billabong. However, in his early 20s his career sputtered due to injuries and a lack of direction, which ultimately cost him his sponsorship. The story of his fall from professional surfing and inspiring comeback are chronicled in the award-winning 2022 documentary, “For the Dream.”

“Ten years ago on Christmas Day, I looked at my life and said to myself, ‘Is this the person I want to be?’ I knew what it was like to meet a bunch of groms, embrace their energy, and get them stoked. But I couldn’t do that unless I made some real changes. I wanted to be a positive influence in their lives and was determined to do better,” continued Gravy.

Since then, armed with soft tops and sobriety, he has made a career out of being accessible to his digital fan base, dropping the facade of the professional surfer, promoting the fun and excitement inherent to surfing, and hunting and documenting novelty waves around the globe.

With his passion for travel, Gravy needs apparel that is high-quality, durable, and comfortable. That’s where Jetty fits in. Founded in 2003 and a Certified B Corp, Jetty offers eco-minded, smartly designed clothing that embodies the fickle conditions of Northeast surf and encourages outdoor enjoyment despite the weather. From boardshorts and button-ups to flannels, jackets, pants, and more, Jetty is always ready for the next adventure.

To learn more about Ben Gravy and follow his journey both in and out of the water, check him out on Instagram and YouTube. To view Jetty’s full ambassador roster, please click here.

ABOUT JETTY

Established in 2003, Jetty was founded on a shared love of surf, fishing, art, travel, and music and a desire to draw its own line. With more than two decades under its belt and a Certified B Corporation, Jetty continues to offer eco-minded, durable apparel that embodies the fickle conditions of Northeast surf and encourages outdoor adventure despite the weather. Learn more at www.JettyLife.com or www.JettyRockFoundation.org.