Intuitive ecommerce platform elevates brand experience for customers
PETALUMA, Calif. (June 12, 2017) — Kitsbow, maker of premium cycling clothing and accessories, introduces their latest mountain bike apparel, available now on a reengineered, content-rich website.
“We’re rooted in tireless research and development. The new Origin Collection and additional pieces for summer represent just that,” said Zander Nosler, founder of Kitsbow. “We’re obsessed with designing apparel that feeds our passion.”
Staying true to their commitment to craftsmanship, function and style, the new summer collection—the Origin—is a high-functioning family of performance focused cycling products, made to the exact standards Kitsbow is recognized for.
The summer lineup also includes the Kitsbow Collared Henley—a refined, Merino blend shirt that delivers classic style and technical performance to the trail along with updated colors for the beloved Radiator Tee and the upcoming introduction of the Delta Tee with Polartec’s groundbreaking Delta® fabric.
The team paired up with Agency 1903 to roll out the latest Kitsbow products, #obsessives blog and ambassador content on an intuitive website.
The Origin Collection: Where passion meets progression
Origin Jersey LS ($175): Performance fabrics meet function-first design in this four-season longsleeve jersey. Designed with a classic three-pocket cycling shape and pushed further to meet the needs of modern mountain bikers. Utilizing Polartec’s breathable, moisture-wicking Power Dry® fabric and Schoeller’s tough abrasion panels, the Origin Jersey is ready for trail duty.
Origin Jersey SS ($150): Performance fabrics meet function-first design in this three-season shortsleeve jersey.
Origin Short ($155): This full-featured; all-mountain workhorse short maximizes the bang-to-buck ratio. A well-designed mountain biking short, much like a well-designed trail, is born from a combination of passion and progression. The Origin short is the culmination of Kitsbow has learned from five years of making uncompromising gear for real riders. Kitsbow chose a unique Nylon woven fabric for its balance of breathability and durability, strategically placed pockets for riding position, and a ladder-locking adjustable waistband to dial in fit.
Origin Base Short ($125): A lightweight cycling undershort with Polartec’s Power Stretch® for optimal cooling and breathability and a premium pad for comfort in the saddle. Sometimes good design is intended to go unnoticed. This undershort was crafted to disappear beneath you so all you have to focus on is the trail beneath you so you can focus on your next move.
Additional New and Noteworthy
Kitsbow Collared Henley ($120): Refined, versatile Merino blend shirt delivers classic style and technical performance to the trail. Naturally moisture-wicking, odor resistant, and tough as nails. Kitsow’s “one shirt to rule them all”— a performance piece that transitions seamlessly from weekend BBQs to business meetings to trail sessions without missing a beat.
Delta Tee ($69): Spring/Summer ride shirt utilizing Polartec’s groundbreaking Delta® fabric on the body to combat heat and vent humidity so you stay cool on the long, hot days of summer. Does your favorite summer shirt come with air conditioning? The Kitsbow Delta Tee does, or at least it feels that way. Nicknamed the “Hypothermia Shirt, “this revolutionary Polartec fabric actually helps lower your body temp as you ride. Our new favorite summer shirt – because, you know, science.
With unabashed style and technical excellence, Kitsbow celebrates the joy and passion of cycling by creating the world’s finest bike clothing. Offering high-performance apparel, the California-based company prioritizes quality, value and the belief that anything that’s done should be done with the absolute best of what’s available. To view the line and learn more about Kitsbow, visit www.kitsbow.com.