KOA: Over 6.3M Hispanic Households Camped in ‘20
October 5, 2021
Kampgrounds of America Inc. (KOA) is celebrating National Hispanic Heritage Month (Sept. 15-Oct. 15) with the release of the 2021 Latinx Camping Snapshot, which highlights the continued growth of camping popularity among U.S. Latinx audiences.
Latinx campers represent 6.3 million camping households in the U.S., with 15% who are new to camping in 2021, based on data collected by KOA as part of its monthly research reports. This increase is a stark contrast to the 1.9 million Hispanic camping households in 2014. Furthermore, two-thirds of campers are younger than 40 years of age, with millennials making up about 48% of campers. WCM