KÜHL Launches The Road Less Traveled Video Series

April 16, 2024

A series celebrating the untold stories of unique individuals across the country that have turned their passions and curiosities into a way of life.

SALT LAKE CITY, Utah (April 16, 2024)/ OUTDOOR SPORTSWIRE/ – KÜHL, a premium independent outdoor brand, is beyond excited to announce the launch of The Road Less Traveled video series – giving a glimpse into the lives of individuals who value their independence and embrace the challenges that come with it.

Today, KÜHL is stoked to announce the first episode of the series – “Storm Chasing” – which focuses its lens on Paige Vincent, a storm chaser with a passion for capturing unique moments of beauty amidst the chaos of these intense storms. Standing in the eye of these dangerous storms and being completely present is where Paige feels most connected to nature and capturing these moments from behind the lens is what makes her feel most alive.

“Filming alongside Paige Vincent was such an amazing and unique opportunity”, according to Nate Cahoon, DP/Cinematographer. “As a female in a male-dominated field, she clearly advocates for women’s visibility in storm chasing and captures a unique angle of Mother Nature in her most wild state”.

To celebrate the launch of The Road Less Traveled: Storm Chasing, KÜHL is hosting an evening with Paige Vincent at the Park City location on Wednesday, April 17 from 5 to 7 PM. Please join for refreshments, shopping and streaming of the new episode. Vincent’s exclusive prints will also be available for purchase. All welcome and alcoholic beverages available for ages 21+. Please RSVP at Eventbrite.

From the snow-capped peaks of Alaska to the crashing waves of Baja, each episode of The Road Less Traveled introduces people who have turned their life’s passions into a way of life. In line with KÜHL – a brand born in the mountains – this series takes the road less traveled to find the greatest adventures this world has to offer and the individuals that live life to the fullest and most authentic capacity.

“We knew we wanted to try something different for KÜHL this season”, said Leo Ahrens, Director of Video Marketing. “Our gear is trusted by those who explore in the most remote regions of the world. What better way to showcase its versatility than through the real-life stories of those who really put it to the test. These films are a genuine showcase of what it means to follow your passions and set off on your own path.”

Come along for the ride and learn more at KÜHL’s The Road Less Traveled.


KÜHL’s story as an independent brand began in the snow-covered peaks of the Wasatch Mountains. Through relentless weather and challenging conditions, we were taught the power of courage, humility, and kindness. We believe these pillars allow an individual to thrive, and better yet – for a community to succeed. We don’t have shareholders or VC investors. From the start, our livelihood has relied on the customer and their satisfaction with our product. We are committed to providing high performance, lasting, and functional apparel and gear. Our passion is the product, and our products give you the freedom to follow your passion. For more information visit KÜHL.com.


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Clara Parker