Land ‘N Sea Announces Distribution of Airhead and Sportsstuff Branded Products

April 22, 2021

Land ‘N Sea will resume distribution of Airhead and Sportsstuff outdoor watersports products for the 2021 summer season

Denver, CO (April 22,2021)– Airhead Sports Group (ASG) is pleased to announce Land ‘N Sea will resume distribution of Airhead and Sportsstuff outdoor watersports products for the 2021 summer season in the US and Canada.  Land ‘N Sea and ASG, both under new leadership for the past two years, recognize that the largest Marine Distribution Company (LNS) and the #1 share leader in towable tubes and ropes (ASG) should have a strong relationship to provide a broad and innovative product offering to marine dealers.

Marine dealers are one of the strongest retail channels for Airhead products. Over the past two years, Airhead has introduced new products and programs to help expand and grow marine distributor and dealer sales and protect channel margin. Further supporting the growth of distributor and dealer sales, Airhead will offer a new Marine Distributor Exclusives program for next season (2022). This program will include products with value-added features and these products will not be promoted or sold on eCommerce sites, as they are only available to marine dealers.

Land ‘N Sea is a full service, wholesale only distributor, serving the marine, RV and PC industries for over 40 years.  Airhead and Sportsstuff are a part of the Airhead Sports Group portfolio of brands, headquartered in Denver, CO, offering an extensive range of watersports products including towable tubes, ropes, pumps, life jackets, wakesurf boards, WaterMats, pool, lake and river floats, and marine accessories.

ASG is returning to the Land ‘N Sea family for the long haul and is pleased to be working closely together to have Airhead and Sportsstuff products available from Land ‘N Sea.


Airhead Sports Group is a family of watersports, winter sports and leisure brands focused on creating quality fun products for families and their friends.  Our brands, Airhead, Sportsstuff and Yukon Charlie’s, encourage kids and adults to get outdoors, be active, and, most importantly, have fun!

 Airhead Sports Group products are sold in over 80 countries and primarily distributed through marine distributors, sporting good and outdoor retailers, mass merchants, and internet retailers. Airhead Sports Group was founded in 1991 and is headquartered in Denver, CO.