LEKI USA Announces Ascension Sales to Lead Representation in the Mountain West

July 1, 2024

For Immediate Release

Media Contact:
Cathy Herbstler, Cherb PR
cathy@cherbpr.com / 206.390.0531

 BUFFALO, NY (July 1, 2024) – OUTDOOR SPORTSWIRE – LEKI, a leader in innovative skiing, trekking, and trail running poles, announces the appointment of Ascension Sales to cover the trekking and outdoor retail territory in the Rockies and several states in the Midwest, effective April 1. Ascension Sales specializes in representing authentic brands with a focus on technical hard goods in the outdoor, climbing, skiing, running, and hunt/fish markets in eight states (CO, UT, NM, WY, NE, MO, ND, SD).

Ascension Sales was founded in 2013 by industry veterans Brad Barlage, Eric Johnson and Brian Stevenson.  Now a sales team of five, including Holly Yeary (partner) and Ronnie Jenkins (sales representative), Ascension Sales has showrooms at the Outdoor Market Alliance in Lakewood, CO, and in Salt Lake City, UT, with the current stable of brands including Petzl, Jetboil, La Sportiva, The Landmark Project, ZOLEO, Ignik and Samaya Equipment.

“The Ascension Sales team brings significant depth of experience and coverage to the critical Rockies and Wasatch territories of the US Outdoor Market.  The entire team are all veterans of the outdoor industry and bring with them a rich collection of skills and experiences to our customers,” said Chris O’Donoghue, Sales Director for LEKI USA. “The Ascension team are passionate about outdoor retail and bring practical experience from the perspectives of buyers, reps and vendors. We are excited to welcome them to the LEKI family.”

“We pride ourselves on representing market leading, technical brands and LEKI’s heritage and innovative spirit is the perfect fit for our portfolio,” said Brian Stevenson, Principal Partner for Ascension Sales. “Retailers continue to look for brands who support their business model and advocate for the outdoor communities they serve.  LEKI’s core values are a great fit for our retail partnerships and will add value to the businesses we work with.”


Founded in 1948, LEKI is the leading manufacturer of Skiing, Trekking, and Trail Running poles and gloves that are German-engineered and mostly produced in the company’s Czech Republic factory. This in conjunction with extensive research and independent testing, makes the best products featuring quality, value, and technology. LEKI equips over 1,000 of the world’s best athletes and brand ambassadors in the disciplines of alpine skiing, cross-country skiing, biathlon, trail running, ski mountaineering, mountain guiding, and alpine climbing. Headquartered in Buffalo, NY, LEKI USA, Inc. is the sole distributor of LEKI brand products in the United States. For more information, visit https://lekiusa.com/ or call 800.255.9982.