LiFT23 and Paragon Sports Donate Socks to Kids in NYC Homeless Shelters

September 26, 2017

NEW YORK, NY (September 26, 2017)LIFT23 Corp. is pleased to announce that in conjunction with retail partner Paragon Sports, they have donated an additional 500 pairs of socks to children in NYC homeless shelters just in time for the new school year.

Ed Del Guercio, LIFT23’s Founder and President, personally delivered the socks to one of the Phipps Neighborhoods shelters located in the Bronx. LIFT23’s mission is to donate a pair of socks for each of the 23,000 homeless children in New York City shelters, inspiring the name LIFT23. With the help of key retail partners like Paragon Sports, the total number of socks LIFT23 has donated to NYC children now reaches 13,500.

“Receiving new socks for the first day of school brought smiles to the kids’ faces,” said Stacy Ann Rose-Telford, Executive Director at WINNYC, Powers Family Residence. “We are so grateful for LIFT23’s dedication to serving homeless children in New York City,”

“Our mission is to serve kids in need,” stated LIFT23 Founder and President Ed Del Guercio. “We are grateful to Paragon Sports for the opportunity to help fulfill that mission.”

“We are delighted to partner with LIFT23,” said Ira Rosh, Divisional Merchandise Manager at Paragon Sports. ” Donating socks to homeless children right here in New York City is such a unique and personal way to give back to our community, and we’re happy to be able to partner with Ed and Lift23 to make it happen.”

Socks are one of the most requested and least donated items to homeless shelters, and LIFT23 donates a pair to children in need for every pair of ski/snow socks it sells. Originally conceived to provide socks to homeless children in New York City shelters, LIFT23 has expanded to partner with key retailers nationwide, broadening sock donations to more cities where LIFT 23 socks are sold.


Lift23 website: lift23.com

Lift23 Facebook: facebook.com/lift23sock

Paragon Sports: paragonsports.com/

ABOUT Lift23

Lift23 is a premium ski/snow socks company that is committed to a goal-driven social mission. Our sock uses the perfect combination of the finest fibers and materials to enable elite performance and provide genuine warmth for snow sport enthusiasts of all types. We are also committed to lifting the spirits of those in need. Derived from the Tom’s Shoes “one for one” business model, Lift 23 will donate one pair of socks to a homeless child for every pair it sells. For more information, visit lift23.com or contact ed@lift23.com Founder Ed Del Guercio and friends