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Local Worldwide continues: KAVU partners with Himalaya Trading Co. for China distribution

February 2, 2021

KAVU’s brand of true outdoor wear continues APAC expansion, signing with distributor Himalaya Trading Co., Ltd. to anchor the brand in China.

SEATTLE – KAVU’s brand of true outdoor wear continues APAC expansion, signing with distributor Himalaya Trading Co., Ltd. to anchor the brand in China.

Born in the Pacific Northwest in 1993, KAVU is an outdoor lifestyle apparel brand and a philosophy.

It’s an acronym: Klear Above Visibility Unlimited. Founded by Barry Barr, a hike-up-fly-down human-powered flight junky, KAVU is shorthand for a perfect day and a way of life that revolves around doing what you love in nature’s playgrounds. These perfect days are known as KAVU days.

KAVU first launched in the APAC over 25 years ago and the expansion continues. “We are proud of our strong presence in Asia. The success is thanks to amazing partnerships that help create customers with personal connections to the brand”, says KAVU International Sales Director Jeremy Goodman. “We are thrilled to work with Himalaya Trading Co to bring KAVU to Chinese customers. Jack Lin and his team are a great cultural fit with the right combination of expertise and brand-building know-how. We look forward to many KAVU days ahead.”

Himalaya Trading Co., Ltd., established over 18 years ago by Jack Lin, is a distributor and brand manager with deep outdoor ties based in Shenzhen, China. The premium importer works with other outdoor industry veterans including Black Diamond, Outdoor Research, and Smartwool. The entire KAVU line can now be ordered by mainland Chinese retailers through Himalaya Trading Co., Ltd.

“We are very proud to represent the KAVU brand in China. I and the entire Himalaya team are excited about this partnership.” Says Jack Lin, president and founder of Himalaya Trading Co., Ltd. “KAVU is a great fit into our brands’ portfolio, we look forward to working together closely, to promote outdoor lifestyle in China, and provide amazing products to our customers.”

Himalaya Trading Co., Ltd, can be reached at http://www.himalayagears.com.cn or info@himalayagears.com.cn.

About KAVU

Founded in the Ballard neighborhood of Seattle, Washington, KAVU has created clothing and accessories for living life to the fullest since it all started with the Strap Cap in 1993. KAVU means treating every day like it’s special, getting out there and doing whatever invigorates you. KAVU products are an expression of this approach to life: true outdoor wear designed to spread that good-time attitude. Learn more at www.kavu.com.