Adventure-focused hospitality startup taps Verde to help elevate, enhance outdoor travel experience to build and bring the outdoor community together
SEATTLE, Wash. (Jan. 30, 2019) – LOGE Camps, [pronounced ‘lodge’] the adventure-focused hospitality company, announces a partnership with Verde Brand Communications. Verde’s integrated communication strategy will encourage media and influencers to fully dive into the LOGE Camps experience to better understand its mission of bringing people, product and brand together at a logical intersection.
Inspired by the surf, climbing and camping culture of the 70’s and the relaxed energy of a road trip with friends, LOGE inspires people to get out and explore together. Dedicated to creating valuable experiences in previously underutilized spaces, all of LOGE’s locations are previously retired motels converted into dream adventure destinations. From fully stocked equipment rooms and gear for demo to tent platforms and RV hookups, LOGE delivers a welcoming outdoor-adventure focused community at each of its locations.
The brand believes more people getting outside means more people to fight for the environment, and has committed two percent of top line revenue to local nonprofits dedicated to protecting the outdoors.
In 2017, LOGE Camps opened its first three lodging experiences in their home state of Washington: Westport, Wash., Leavenworth, Wash., and Snoqualmie Pass, Wash. They opened a fourth location in Bend, Ore. in 2018, furthering their brand awareness and gaining traction in the Pacific Northwest.
After tremendous success with these four locations, LOGE has big plans for expansion in 2019. The company anticipates doubling its footprint with four more lodging locations planned in Breckenridge, Colo., Estes Park, Colo., Big Bear, Calif. and Mt. Shasta, Calif.
“At LOGE, we see ourselves as redesigning and rethinking what the brand/consumer
relationship looks like in a world of product commoditization and race to the bottom strategy prevalence,” said Johannes Ariens, co-founder and CEO of LOGE Camps. “I am excited about the direction we are headed and are confident that Verde will help us achieve our goals.”
Partnering with like-minded brands in the outdoor industry is a priority for the company. LOGE has already established partnerships with 10Barrel Brewing, Black Diamond, evo, Kammok, Nuun, Raleigh, Rumpl and Traeger, and backing from the folks who have built some of the industry’s most iconic brands including Chrome, Diamondback, Hydro Flask, Keen, Miir, Moment Lenses, Nuun, Outdoor Research,, REI, Salomon and The Seattle Bouldering Project.
“LOGE Camps’ rapid growth is indicative of a clear desire for this kind of brand experience for travelers in the outdoor community and beyond,” said Kristin Carpenter-Ogden, Verde’s founder and CEO. “We could not be more excited about our partnership with LOGE and look forward to helping them increase awareness.”
Verde Brand Communications is a full-service communications agency launched in the outdoor recreation markets in 2001. The Verde team is on the sharp end discovering and deploying integrated brand communications solutions that enable clients to own their respective omnichannel consumers. Verde’s work powers emotional consumer engagement, nurturing and conversion across channels through creative, integrated brand communications solutions tailored for the outdoor recreation industries.
About LOGE Camps
LOGE Camps is a hospitality startup based in North Bend, WA. Since its start in 2017, LOGE has been renovating and bringing new life to mid-century era motels on the road to being condemned. In the process they create valuable experiences in previously underutilized spaces, while also creating jobs, supporting local nonprofits, and building community. In addition to modern hotel rooms, LOGE Camps have a variety of lodging options such as a hostel, camping, and RV sites. With a passion for the outdoors, LOGE is committed to protecting the environment, not only by renovating existing hotels but by connecting people to the outdoors. LOGE fosters connections and adventures that engage people in the outdoors making them better stewards of the environment.
About Verde Brand Communications
Founded in 2001, Verde Brand Communications is a full-service brand communications agency focused on the outdoor and active-lifestyle markets. It offers a range of integrated marketing and communications services, including brand strategy and positioning, public relations, digital marketing, social media, paid media and content creation. Verde’s experience includes extensive work in the outdoor, snowsports, cycling, endurance, active travel, consumer electronics, craft beer and spirits, and lifestyles of health and sustainability (LOHAS) markets. Verde’s success is tied to the passion its staff has for the industries, brands and media with whom they work. Verde has offices in Durango and Boulder, Colorado, and Jackson, Wyoming. For more about Verde, visit www.verdepr.com.
Media Contact: Jade Eaton | Verde Brand Communications | firstname.lastname@example.org