Lost Some Gear? YETI ‘Craigslost’ Campaign Will Replace It (And Sweeten the Deal)

March 28, 2023

There is nothing more disheartening than losing your outdoor gear. Whether it’s stolen, accidentally left behind, or lost in a horrific accident, the feeling is always the same when you realize your equipment is gone: total defeat, with a dash of frustration.

YETI understands this. It’s why the brand, made famous for its bombproof, bear-resistant coolers, has started its “YETI Craigslost Campaign.” It found a bunch of people on Craigslist who’d lost their gear in the field. And the long, heartfelt posts about the losses touched YETI. Gear Junkie