Maine Fly Company Sets Hook with Darby Communications
February 3, 2022
Small batch fly rod manufacturer partnering with agency to broaden awareness
Yarmouth, ME — Feb 3, 2022 /OUTDOOR SPORTSWIRE/ – Maine Fly Company, manufacturer of small batch fly fishing rods, has retained Asheville, NC-based Darby Communications as its PR agency of record. Effective immediately, Darby Communications will work with Maine Fly Company to introduce their lineup of unique small batch and custom rods to the broader fly fishing community.
Launched as a passion project in 2018, Maine Fly Company’s mission is crystal clear — put craftsmanship over profit and honor the northeast’s deep fly fishing heritage. Founder Jeff Davis says his obsession with rediscovering the dying art of the rodsmith began after he inherited his late father’s extensive collection of fly fishing equipment. Interest progressed to deep-seated curiosity, and soon this passion project evolved into a sought-after brand known for its high-quality craftsmanship.
Maine Fly Company bucks the modern trend of mass production, sourcing components locally when possible and handcrafting small batch rods with intention, precision, and personality. Each batch is named after well-known Maine waterways and designed with various sizes, weights, actions, grips, and configurations, telling a story all their own. For example, the Kennebec pays homage to the 170-mile renowned trout river. This 9-foot fast action carbon rod exhibits a perfect blend of responsiveness and power featuring unique design elements that draw inspiration from the vintage Maine Guide patch worn by registered guides. The finished product is a work of art, incorporating an earthy pine matte finish, burnt orange wraps, and an all-wood reel seat. Additionally, no rod is recreated until the initial design earns its stripes on the water, ensuring all elements are perfected before it’s ushered into small batch production.
This year Maine Fly Company plans to add three new small batch designs to its collection of hand-built rods and has tapped into Darby Communications’ expertise to introduce the brand and its products to a broader outdoor audience. “As a specialized agency, Darby Communications understands and embodies small batch craftsmanship,” says Jeff Davis. “Through their connections in the outdoor and fishing industries, I’m excited for what’s to come.”
“A handful of our team are New Englanders and for us, Maine represents a truly special place — rugged coastline, untouched wilderness, and a history of craftsmanship,” says Coral Darby, Founder of Darby Communications. “Maine Fly Company is a wonderful representation of all of this, and we’re thrilled to match Jeff’s passion for the outdoors and look forward to heightening the brand’s visibility to a wider audience.”
About Maine Fly Company
Maine Fly Company was founded in 2018 by Jeff Davis to honor the northeast’s deep fly fishing craftsmanship and heritage. Bucking the modern trend of mass production, Maine Fly Company sources components from across New England and handcrafts small batch rods with intention, precision, and personality in Yarmouth, Maine. Each batch is named after well-known Maine waterways and designed with various sizes, weights, actions, grips, and configurations, telling a story all their own.
About Darby Communications
Darby Communications is a boutique PR & digital marketing agency serving the outdoor, wellness, and mountain lifestyle industries through impactful content creation, media placement, email marketing, and social media management. Headquartered in Asheville, NC with a coast-to-coast portfolio, Darby Communications takes a team approach to everything they do for clients and has worked with many respected companies in the outdoor, wellness, and mountain lifestyle industries. Their current client roster includes: 360 Adventure Collective, Appalachian Gear Company, Astral, BRANWYN, Devil’s Foot Beverage Company, FitRankings, Ignik, Industrial Revolution, Johnson Outdoors, LifeSaver, Nine Mile, Poppy Hand-Crafted Popcorn, Sierra Designs, Slumberjack, SylvanSport, Tarpestry, Ultimate Direction, and Wildwater. Learn more at www.darbycommunications.com or follow on social @darbycomm.
Cory Van Auken