Mammut Partners with Waypoint Outdoor to Accelerate North American Growth

March 3, 2026

BOULDER, Colorado (March 3, 2026) /OUTDOOR SPORTSWIRE/ – Mammut, the 160‑year‑old Swiss mountain sports brand, has named Waypoint Outdoor as its exclusive sales agency in North America. The partnership kicks off ahead of the spring 2027 go‑to‑market season. The new partnership is set to expand Mammut’s presence in specialty outdoor and snowsports retail, drive sell‑in growth, and strengthen relationships with key accounts in the U.S. and Canada.

The partnership brings continent‑wide coverage across the United States and Canada through a single, aligned point of contact that will work in lockstep with Mammut while investing in expanded coverage in key regions. Working with Waypoint, Mammut aims to open new retail doors in outdoor and run specialty, strengthen bonds with existing key accounts, and expand sales in apparel and footwear.

“Mammut is in growth mode – globally and in North America. This partnership is a clear signal that we’re investing in the U.S. and Canada,” said Matt Kaplan, Managing Director of Mammut North America. “Waypoint’s expertise in specialty retail, outdoor and snowsports, along with their history of bringing nimble outdoor brands to scale, gives us the confidence that we’re working with the A‑team. Their track record speaks for itself. Under Waypoint’s guidance and partnership they have grown multiple brands to have a meaningful presence in North American, which aligns perfectly with our growth strategy.”

Waypoint will continue to support Mammut’s leadership in hardgoods and snow safety, while actively growing its apparel and footwear sales across skiing, climbing, hiking, and running. The agency sees clear opportunities in underserved markets, specialty outdoor and run retail, and ski resort communities where Mammut’s leadership in avalanche safety, hardgoods and resort uniform programs can be converted into expanded business.

“Diversified brands are poised to do better in the future, and Mammut is exactly that kind of brand,” said Bob Holding, President of Waypoint Outdoor. “With a legacy of more than 160 years building high‑performance mountain gear, we’re honored to represent Mammut and help grow its footprint in North America.”

Waypoint differentiates itself through collective intelligence, and a senior team with deep experience across top outdoor and apparel brands. The agency includes a mix of full‑time employees and B2B partners, bringing expertise in brand strategy, product, marketing, and sales. Retailers working with Waypoint can expect true partners in their business. Waypoint will advocate for retailer success, provide in‑store education, and bring a high level of professionalism that the agency is known for.

For more information about Mammut and its collection of high-performance mountain gear, visit mammut.com. For more information, or to contact Waypoint Outdoor, visit waypointoutdoor.com.

About Mammut

Founded in 1862 in Switzerland, Mammut is a global leader in mountain sports, offering premium apparel, footwear, avalanche safety equipment, climbing gear, and packs designed for demanding conditions in alpine environments. With a legacy rooted in innovation and safety, Mammut partners with athletes, guides, and leading mountain destinations to advance best practices and inspire more people to experience the mountains responsibly.

About Waypoint Outdoor

Waypoint Outdoor is the largest sales organization in the outdoor industry, providing brands with nationwide coverage, strategic sales leadership, and an experienced network of regional sales professionals. The agency serves a broad mix of channels, including outdoor specialty, snowsports, sporting goods, department stores, and more, helping brands optimize their presence at retail through field support, merchandising, and go-to-market strategy.