Marmot Relaunches Marmot Research Team
February 24, 2022
Marmot returns to its roots by breathing new life into the original Marmot Research Team ethos
Rohnert Park, Calif. — Feb 24, 2022 /OUTDOOR SPORTSWIRE/ – Marmot is returning to its roots by revamping the original Marmot Research Team, and redefining what it means to test and evaluate its gear across a wide range of users.
In 1971 the Marmot Mountain Club was founded by UC Santa Cruz students Eric Reynolds and Dave Huntley, who started making their own gear after being unable to find the products they needed for tackling Alaskan glaciers and bagging peaks in Colorado.
The Marmot Research Team is a modern revamp of the Marmot product testing program that started as a gathering of like-minded adventurers who were in their element in the elements. They relied on real-time feedback to fine-tune the home-spun down parkas and sleeping bags that would one day be donned with the Marmot Mountain Works logo.
Fast-forward 50 years and the Marmot Research Team is taking hold in 2022 using the same concept – conceptualizing and prototype testing the future of adventure gear on users who span the range of elite professionals to enthusiasts. This real-life feedback ensures that anyone who throws a Marmot-logoed piece of apparel on their back or into their pack is best-equipped to tackle whatever the world throws at them. At its core, the Marmot Research Team is designed to not only test gear to the extremes, but also evaluate real-world possibilities of pie-in-the-sky concepts that could legitimately change the landscape of outdoor technical gear for the future.
“We want to share with consumers the story behind the product,” said Jeff Brandon, brand manager for Marmot. “The jacket that they’re buying—there’s a lot of intention, time, and effort spent in creating this piece, both in the lab and in the real world by general users and athletes alike.”
Keep an eye out: Those MARMOT RESEARCH TEAM patches will be popping up again from Moab to Muir Valley, and that group-think ethos first envisioned by Reynolds and Huntley a half-century ago is still very much alive.
“Sometimes it’s just the little things that make a product truly valuable to the general user,” explained Vaughn, a senior designer now in his third decade with Marmot. “The Marmot Research Team is a process in which we can really understand how the product is being utilized. It’s that melding of lifestyle and performance, the focus on building it right, and then being tested by people who really put it to the ropes to ensure it works as intended.”
More information on Marmot, please visit https://bit.ly/MarmotResearchTeam
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About Marmot Mountain, LLC
Marmot is an award-winning, globally distributed brand of high-performance, technical clothing, apparel and equipment. Since 1974, Marmot products have been worn by climbers, skiers, mountaineers and adventurers world-wide. Marmot works with professional mountain guides, world-class athletes and expeditions—pushing the limits of product innovation and technology— pioneering what is possible in the most extreme environments on earth. For more information about Marmot please visit www.marmot.com.