Merrell Expects DD Decline in 2024; Return to Growth in H2

February 23, 2024

Merrell brand parent company Wolverine Worldwide (WWW) outlined progress and planning for some of its top brands when discussing fourth-quarter and full-year results, pointing to the outdoor footwear brand as a key contributor. 

Wolverine’s CEO Chris Hufnagel said the Merrell brand will have the opportunity to work more closely with the company’s Saucony brand in 2024 when it joins up later this year in Grand Rapids. MI. Hufnagel said that with firmer footing and a clear vision, WWW brands are accelerating efforts to reinvigorate growth, focusing on “designing awesome products and telling amazing stories.” SGB