Momentum Media PR Hires Ingrid Malmberg as Agency Director

January 10, 2022

January 10th, 2022, Boulder, CO /OUTDOOR SPORTSWIRE/ – Momentum Media PR, a leading public relations and marketing agency in the outdoor, active lifestyle, natural products and travel markets, has appointed Ingrid Malmberg as Agency Director.  A 15-year outdoor industry professional, Malmberg brings her years of experience and energetic leadership to Momentum, along with her insights and relationships from over 13 years at Outdoor Industry Association (OIA), where she served for seven years as Director of Membership.

More recently, her work took her to RiemerPlus as Director of Sales and Marketing, working primarily with their outdoor industry and bike credit groups. Her time with OIA also offered a unique insider view of Momentum’s work and culture from the client team side while Momentum served as agency of record for the industry association.

Ingrid will be leading business development and client account teams, providing best-in-class, high-touch client service and positive leadership, fulfilling Momentum’s ongoing mission to continually elevate client and media service and results.  Working closely with the agency’s founder and president, Alycia Cavadi, Ingrid’s input will drive strategy for Momentum’s client brands while directing efforts across media relations, affiliate marketing, influencer relations and media events.

“We couldn’t be happier about Ingrid joining our team in this leadership role,” said Alycia Cavadi, Founder and President of Momentum Media PR.  “We’ve known Ingrid and her work for many years now, and trust her presence and vision as the best fit for our agency and account teams, at the best time.  As we look toward 2022 and the future in an ever-evolving and dynamic PR landscape, Ingrid’s role will prove invaluable toward our media relations, affiliate marketing, and influencer relations efforts, as well as our continued roll out of in-person experiential and digital media events.”

Based in Boulder and originally from Boston, Ingrid is an adventurer, traveler, and hiker who loves exploring the outdoors.  She can be reached at ingrid@momentummediapr.com.

About Momentum Media PR

Momentum Media PR is a premium boutique public relations agency specializing in outdoor, active lifestyle, natural products and xxx markets.  Woman-owned and women-led since 2001, Momentum specializes in successfully bringing brands awareness in their endemic markets  as well as a much broader-based consumer mindshare.  Offering media relations, affiliate marketing, and influencer relations services, Momentum’s work includes PR agency-of-record relationships with premium and revered brands including BOGS, ECCO, Icebreaker, Lole, Mammut, Petzl, Superfeet, Wagner Custom skis, Mustang Survival and Sea to Summit, emerging brands and innovations like FLATED and FORLOH, and major specialty retailers including Mountain Equipment Coop and Eastern Mountain Sports.  To connect, contact Momentum at info@momentummediapr.com and learn more at www.momentummediapr.com.