Montane Launches Spring Challenge with Strava

April 27, 2023

British Outdoor Apparel brand, Montane, has partnered with Strava for a second consecutive season encouraging people to launch into the new season with the Montane 30km Spring Challenge.

ASHINGTON, England (April 27th, 202)/OUTDOOR SPORTSWIRE/ – Launching in May, the Montane 30km Spring Challenge challenges Strava users far and wide to get outside and make the most of spring by completing a 30km distance over a two-week period, either in segments or in one go, starting from May 1st through May 14th.

Inspired by the Montane Dragon’s Back Race, the brand is encouraging participants to go “Further, Faster”and hike, run, walk, wheelchair, or virtually run the distance. Competitors will unlock exclusive discounts and the chance of winning $375 worth of Montane kit, as well as receiving a Montane digital badge in the Strava app. Those that complete the challenge and sign up to claim their reward, will also have the option to enter a drawing for a chance to win an entry, accommodation and travel to the Montane Dragon’s Back Race in September 2023, a legendary 6-day, 360 km ultra-running journey through Wales.

Following the success of the Montane Winter Challenge in its second consecutive season, the Spring Challenge has been designed to be accessible to individuals of all abilities and disciplines whether it be those training for an ultra-marathon or those simply looking to get out and explore more.

“It’s great to be partnering with Strava once again to inspire participants to push themselves to their limits,” said Matthew Hickman, Montane’s Marketing Director. “The Montane 30km Spring Challenge is a great way to add an additional challenge to any current training plan, or it can be used as encouragement to explore more as the seasons change. More hours of daylight mean that spring is a great time to re-energize, look ahead, and set new goals to go further than ever before, and this challenge is a perfect place to start.”

The Montane 30km Spring Challenge will launch on May 1, 2023 and participants can register here.

Montane’s Strava Running Club can be joined here.

About Montane

Pushing the limits of endurance and versatility for almost 30 years, the British outdoor performance specialist, Montane, engineers innovative, lightweight, breathable clothing, and equipment of uncompromised quality for multi-activity adventures, mountain activities and extreme environments.

The drive to find, see and do more in the outdoors has driven Montane to evolve for efficiency through a simplified ‘less is more’ approach. The brand works closely with serious mountain professionals, leading adventurers, and top-performance athletes to be at the forefront of developing a clothing range that allows people to be immersed in nature, no matter the environment. Montane uses its unrivalled expertise to create a collection of reliable and versatile running, walking, and mountaineering clothing allowing its wearer to go FURTHER. FASTER in the outdoors.

For more information visit: www.montane.com

North American Media Contact

Charlotte Eldredge

E: Charlotte@dennyink.com

T: (540) 454-7601