Montane Marks 30 Years of Progress
December 19, 2023
ASHINGTON, England (December 19th, 2023) /OUTDOOR SPORTSWIRE/ – The UK brand synonymous with fast and light, Montane, this year marks 30 years in the outdoor apparel industry and is working with its community to chronicle its journey of progress and exploration.
Montane has been at the forefront of Timeless Design for three decades; evolving with the changing landscape of adventure to deliver clothing and equipment for outdoor enthusiasts that’s built for more and stands the test of time. Born out of exploration, Montane has evolved to build layering pieces that can endure the toughest conditions, supporting athletes and outdoor professionals to summit some of the most inaccessible peaks, trails, and mountain ranges on Earth.
Montane has also announced that it will continue to progress its ‘Further. Forever’ initiative with the launch of ‘Know What You’re Buying’, a product knowledge table that features alongside 40% of the AW23 collection, providing customers with details about the origin of its products, third party accreditations, and the composition of the materials used. The aim is to increase transparency and allow customers to make more informed purchasing choices to protect the outdoors for future generations.
To mark this occasion, the brand reached out to the Montane community via social media and in-person events to reflect on this journey, to share experiences of Montane moments, and to acknowledge the important part this community plays in the brand’s continued pursuit of performance. Throughout the year, Montane will be sharing the stories of those who have been with the brand over the decades, featuring real-life anecdotes from #TeamMontane athletes, members of the Montane community, and outdoor professionals.
Montane’s Marketing Director, Matthew Hickman, commented: “30 years is a key milestone for the business, and it gives us an opportunity to not only reflect on the progress we have made but also allows us to look at what the next 30 years hold for Montane. The world we live in is continually evolving and provides new opportunities for us to drive the brand forward as well as looking to reduce our impact on the wild landscapes where we find inspiration.”
Founded in 1993, three decades on Montane continues to work with mountain professionals and world-class athletes to test kit fit for endurance sports and activities in extreme environments. To find out more about the ‘30 years of Progress’ head over to the blog and see more from the campaign here.
Pushing the limits of endurance, efficiency, and exploration for 30 years, the British outdoor performance specialist, Montane, engineers timeless, lightweight, breathable clothing and equipment that doesn’t compromise on protection. From robust waterproof jackets to category leading warm down jackets, technical fleeces, and durable legwear – Montane’s layering systems are designed to shelter you in the toughest conditions. They’re built for more.
Montane has been engineered with the idea that adventures evolve in the outdoors, and with that, the brand understands the importance of constructing items that are designed to be adaptable both physically, aesthetically, and responsibly. In 2023, Montane developed its ‘Further. Forever: Our Responsibility’ platform to support increased transparency, continue to lower its environmental impact, and help customers to make responsible, educated choices when purchasing outdoor clothing & equipment.