Morrison Outdoors Ships 10,000th Baby Sleeping Bag
June 1, 2021
Small Market for Tiny Campers Getting Bigger
GIG HARBOR, Washington (June 1, 2021) — Just 2 years after the Kickstarter campaign that launched the company, award-winning sleeping bag makers for kids Morrison Outdoors announced the shipment of their 10,000th sleeping bag in May.
“I wanted something safe and warm to take my infant son backpacking in Colorado,” said founder Tavis Malcolm. “At first we weren’t confident that other people were even interested in camping with their babies. We had no idea the response we would get.”
Initially launching with just the Little Mo 20 Down Baby Sleeping Bag for infants 6-24 months, Morrison Outdoors now has 8 different options for sleeping bags, including different age ranges, insulation types, and temperature ranges. Their line is carried in stores at REI along with a number of independent retailers, and online at Backcountry.com, Amazon.com, and MorrisonOutdoors.com.
After taking home a GearJunkie “Best in Show” Award for the Little Mo 20 at Outdoor Retailer Snow Show 2020, Morrison Outdoors followed up with the Big Mo Kids Sleeping Bag line for ages 2-4 years old, and a trade-in program to help make outfitting children a little less expensive for parents.
“Kids grow fast so we were really excited to launch the trade-in program right alongside the Big Mo last year. It’s also been great knowing that all of our used sleeping bags have had the option to be cleaned and resold through our partners at Rerouted instead of just getting tossed out.”
Morrison Outdoors joined Pledge 1% in their first year and have donated at least 1% of all net revenue to supporting charities including Operation Warm and Direct Relief. Their partnerships with organizations like WildKind and HikeitBaby help encourage new parents to get outdoors with their kids.
Future plans for the company include more new options for sleeping bags, camping accessories for young kids, and distribution in Canada and the EU.
“And maybe a nap.”
About Morrison Outdoors
Morrison Outdoors was founded with the mission to make quality gear to make getting outdoors with kids easier for parents. Their line of Little Mo Baby Sleeping Bags debuted Kickstarter in early 2019, and are now in stores in over 60 REI locations nationwide. They are members of the Pledge 1% movement and have committed 1% of every sale to giving back to their communities.
For about Morrison Outdoors, please visit:https://www.morrisonoutdoors.com