Mountain Hardwear Announces Partnership with Leave No Trace
April 19, 2023
The partnership bolsters shared mission to inspire and educate recreationists to experience the outdoors more sustainably
Richmond, Calif. (April 19, 2023) /OUTDOOR SPORTSWIRE/ – Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers, and outdoor athletes, is proud to announce its partnership with Leave No Trace, a nonprofit organization dedicated to research and science-based education and skills to help people care for the outdoors. Through the brand’s partnership with Leave No Trace, Mountain Hardwear hopes to further educate its customers and beyond on best practices for protecting the outdoor spaces they recreate in.
“In Mountain Hardwear’s 30th year of making outdoor equipment and apparel, our mission still remains the same — to empower more people to experience and connect with nature,” says Troy Sicotte, president of Mountain Hardwear. “We are aware that encouraging more people to get outside has an impact on the planet. By partnering with Leave No Trace we can educate Mountain Hardwear brand followers and outdoor enthusiasts to become more conscious environmental stewards and help protect our wild spaces for present and future generations.”
As a partner of Leave No Trace, Mountain Hardwear will help support the organization’s mission through various initiatives in 2023. On April 20, Mountain Hardwear employees will volunteer at a local trail for maintenance and cleanup in celebration of the upcoming Earth Day. Throughout the year, the brand’s athlete team will also engage in educational workshops that will better equip them to have more tools, resources, and training on how to explore the outdoors and participate in their outdoor sports more sustainability. The athletes will then be able to share best practices with their own communities. Beyond these efforts, collaborative product releases and partnering together at events will provide additional opportunities for Leave No Trace to educate recreationists to further its efforts for environmental protection.
“Leave No Trace is thrilled to partner with Mountain Hardwear as a brand with a dedicated fan base and respected namesake in the outdoors,” says Dana Watts, executive director of Leave No Trace. “By working together through various activations and events alongside Mountain Hardwear and utilizing its channels to communicate important educational information, we can ensure that people headed outdoors are equipped with the right tools and mindset for protecting the outdoor spaces we love.”
In order to build a clear understanding of how people recreating outdoors can minimize their impact, Leave No Trace’s education-based philosophy is outlined in 7 Principles, which can be applied to any outdoor activity in any environment.
For those interested in learning more about Leave No Trace, please visit www.LNT.org.
For more information about Mountain Hardwear’s impact partners, please visit www.mountainhardwear.com/nonprofit-partners.
For any media inquiries or additional questions, please contact Eric Hockman at Eric@OutsidePR.com.
Leave No Trace Media Contacts:
General Questions: Susy Alkaitis – Susy@LNT.org
Partnership Questions: Dean Ronzoni – Dean@LNT.org
About Mountain Hardwear: Mountain Hardwear, Inc., founded in 1993 and based in Richmond, CA, is a wholly-owned subsidiary of Columbia Sportswear Company that distributes its products through specialty outdoor retailers in the United States and 34 countries worldwide. We build essential equipment for climbers, mountaineers, and outdoor athletes and have supported expeditions on the world’s highest peaks. This level of technical precision continues to inspire everything we do. Our designers challenge every stitch and detail to continuously improve both function and comfort. www.mountainhardwear.com
About Leave No Trace: Leave No Trace is a 501(c)(3) non-profit organization providing Leave No Trace programs, education, training and outreach in all 50 states and more than 100 countries around the globe. Utilizing the power of science, education for all, and stewardship to support and protect nature, Leave No Trace is on a mission to ensure a sustainable future for the outdoors and the planet. Learn more at: www.LNT.org.
Photo Credit: Clayton Herrmann