Mountain Hardwear Partners with ENDVR to Bolster Education and Sales Incentives for Retail Partners

February 9, 2021

Richmond, Calif. – Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers, and athletes, announced a new partnership with ENDVR, a retail sales app that bolsters the relationship between brands and their retailer partners in order to increase engagement, administer sales rewards and education for retail floor staff. This is the first time Mountain Hardwear has used an app-based solution to implement and offer sales contests, educational programming and overall retail team support.

“We are constantly in search of innovative ways to connect in a more meaningful way to the lifeblood of our industry, retail floor staff, making ENDVR a clear choice for this new partnership.” said Troy Sicotte, vice president of sales for Mountain Hardwear, “Through education and incentivized sales initiatives, we are excited to grow our brand and provide a better Mountain Hardwear experience for retailer and end consumers alike.”

ENDVR is a newer platform to the market, and offers a remarkably valuable arsonal of perks to retail floor staff including centralized education tools that are updated on a regular basis and employee rewards for continued product education and driving sales on the store floor. Additionally, the app will allow Mountain Hardwear to understand with more clarity which retail partners and employees are thriving, as well as the ones who need more support.

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About Mountain Hardwear

Mountain Hardwear, Inc., founded in 1993 and based in Richmond, CA, is a wholly-owned subsidiary of Columbia Sportswear Company that distributes its products through specialty outdoor retailers in the United States and 34 countries worldwide. We build essential equipment for climbers, mountaineers, and outdoor athletes and have supported expeditions on the world’s highest peaks. This level of technical precision continues to inspire everything we do. Our designers challenge every stitch and detail to continuously improve both function and comfort. www.mountainhardwear.com