Mountain Khakis Appoints Adventure Marketing Group as New Sales Agency

April 22, 2024

AMG will represent the premium men’s apparel outfitter in the Southeastern USA

April 22, 2024 – Charlotte, NC /OUTDOOR SPORTSWIRE/ – Mountain Khakis, a leading outdoor lifestyle brand, is pleased to announce Adventure Marketing Group (AMG) as its new sales representative group for the Southeastern region of the United States. Reporting to Mountain Khakis’ Sales Director, Justin Julian, AMG will play a pivotal role in driving the brand’s growth and expansion in this strategic territory.

With over 27 years of experience in the outdoor industry, AMG’s CEO Tom Hammond brings a wealth of expertise and passion to the role. Starting his journey in outdoor retail at High Country Outfitters in Atlanta, GA, Tom cultivated numerous connections and eventually transitioned into independent repping. Thirteen years ago, he founded AMG, driven by a commitment to fostering relationships and promoting brands that align with the values of adventure and conservation.

“We are thrilled to welcome Adventure Marketing Group to the Mountain Khakis family,” said Justin Julian, Sales Director at Mountain Khakis. “Tom and his team’s deep-rooted experience and dedication to the outdoor community make them the perfect partner to lead our brand’s growth in the Southeast. We look forward to collaborating closely with AMG to elevate our presence and deliver exceptional service to our customers.”

AMG’s philosophy centers around prioritizing relationships and community-building within the outdoor industry. Through strategic partnerships with brands that embody authenticity and purpose, AMG aims to empower specialty outdoor retailers to connect with their local communities and promote outdoor recreation and conservation.

“We are honored to join forces with Mountain Khakis, a brand renowned for its commitment to quality, authenticity, and outdoor adventure,” said Tom Hammond, CEO of Adventure Marketing Group. “Our team is excited to leverage our extensive industry knowledge and passion for the outdoors to strengthen Mountain Khakis’ presence in the Southeast. Together, we will inspire and equip outdoor enthusiasts to embark on new adventures and make lasting memories.”

As a part of AMG, Mountain Khakis will be represented by:

    • Tom Hammond, CEO, Chattanooga, TN. Email Here
    • Alex Cavner, Territory Account Executive, (NC, SC, VA). Email Here
    • Bo Boran, Territory Account Executive, (MS, AL, TN, GA, FL). Email Here
    • Michael Smith, Basecamp Operator, Asheville, NC. Email Here
    • Taylor Leal, East Sales & Service, Asheville, NC. Email Here
    • Meegana Henry, Captain of Brand Stoke, Fredericksburg, VA. Email Here

AMG is currently booking at-once appointments for Spring ’24 season as well as pre-booking Fall ’24 season. For more information about Adventure Marketing Group and Mountain Khakis, please visit https://www.adventuremarketinggroup.net/ and www.mountainkhakis.com.

About Mountain Khakis

Mountain Khakis was founded in Jackson Hole, Wyoming in 2003 with a vision to “build a more durable pair of pants”. Today, Mountain Khakis is based out of Charlotte, North Carolina and is recognized as the “Complete Men’sOutdoor Outfitter” offering pants, woven shirts, flannels, shirtjacs, outerwear and more. Mountain Khakis is a part of the La Jolla Group from Southern California and is proudly 100% American owned. For more go to www.mountainkhakis.com.

About La Jolla Group:

Having held the license for the O’Neill brand since 1993, La Jolla Group is a multi-brand operator of growth consumer businesses. In addition to O’Neill, La Jolla Group designs and distributes the Voyager brand globally and Hang Ten apparel in the United States under license. With years of experience delivering consumer products, La Jolla Group also invests in and provides shared services to growth consumer businesses, including Mountain Khakis, PSD Underwear, Sol Angeles, and ATWYLD.


Contact: Katie Richter

Darby Communications


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