Mountain Khakis Boosts Support for Retail Partners

November 20, 2023

Authentic men’s outfitter introduces new wholesale programs and incentives

November 20, 2023 Charlotte, NC /OUTDOOR SPORTSWIRE/ – Mountain Khakis, a premium men’s apparel outfitter, is doubling down on its commitment to retailers. From now through the end of 2023, the legacy brand will run a series of wholesale promotions and incentives supporting both its sales reps and retail partners. As Grassroot Outdoor Alliance members, Mountain Khakis understands the importance of a robust wholesale program and is supporting its retailers with promotions like the Pant Try-On Event and the Posse Program.

Hosted at the best retailers throughout the country, Mountain Khakis’ Pant Try-On Event invites customers to come into stores to try on pants from the Fall 2023 collection and enjoy samples of Mountain Khakis’ 20th anniversary Legacy Ale, crafted by Divine Barrel Brewing. Each region will host multiple events where there will be a Mountain Khakis representative present to answer product questions. Additionally, every customer who purchases a pair of pants at the event will receive a gift with purchase. Upcoming Pant Try-On Events include: November 24-27 at Highland Hiker in Cashiers & Highlands, NC, November 24-27 at Trailwares in Sylacauga, AL, November 30 at Great Outdoor Provision Company in Raleigh, NC, December 4-5 at River Sports Outfitters in Knoxville, TN, and December 7 at Jesse Brown’s Outdoors in Charlotte, NC.

Mountain Khakis is also bringing back the Posse Program, one of its most popular pre-pandemic wholesale sell-through initiatives. For every pair of pants or woven shirt sold, retail staff will receive a posse punch. Upon collecting ten punches, the employee will win a $100 Mountain Khakis gift card for their promotion of the brand. Retailers are encouraged to sign up and distribute punch cards amongst their staff.

“2024 is a big year for Mountain Khakis,” said Justin Julian, Sales Director of Mountain Khakis. “We are motivated to continue scaling up our business and investing in our retail partners and sales team is a significant part of our strategy. We understand that our specialty retailers are the key to a healthy outdoor industry, and we’re excited to introduce promotions that will prove to be mutually beneficial.”

To find a Mountain Khakis retailer near you, visit the store locator here. If you are interested in becoming a Mountain Khakis dealer, fill out the form here. For more information on Mountain Khakis and the latest brand news, visit www.mountainkhakis.com or contact Katie Richter at katie@darbycommunications.com.

About Mountain Khakis

Mountain Khakis was founded in Jackson Hole, Wyoming in 2003 with a vision to “build a more durable pair of pants”. Today, Mountain Khakis is based out of Charlotte, North Carolina and is recognized as the “Complete Men’sOutdoor Outfitter” offering pants, woven shirts, flannels, shirtjacs, outerwear and more. Mountain Khakis is a part of the La Jolla Group from Southern California and is proudly 100% American owned. For more go to www.mountainkhakis.com.

About La Jolla Group:

Having held the license for the O’Neill brand since 1993, La Jolla Group is a multi-brand operator of growth consumer businesses. In addition to O’Neill, La Jolla Group designs and distributes the Voyager brand globally and Hang Ten apparel in the United States under license. With years of experience delivering consumer products, La Jolla Group also invests in and provides shared services to growth consumer businesses, including Mountain Khakis, PSD Underwear, Sol Angeles, and ATWYLD.

Contact: Katie Richter

Darby Communications


828.254.0914 o / 716.572.3467 c