Mountain Khakis Expands Retail Footprint with Grand Opening of Traverse Mountain Outlet Store

April 24, 2024

Premium men’s apparel outfitter offers high-quality outdoor clothing at new Lehi, Utah location

April 24, 2024 — Charlotte, NC /OUTDOOR SPORTSWIRE/ – Mountain Khakis, premium men’s apparel outfitter, is proud to announce the grand opening of its newest storefront at the Traverse Mountain Outlets in Lehi, Utah. Customers can shop in-person for quality outdoor apparel using the best technical fabrics, premium trims, and craftsmanship Mountain Khakis is known for.

Drawing inspiration from the scenic landscapes and rugged charm of Utah, the new Mountain Khakis store at Traverse Mountain Outlets incorporates meticulously curated decor hand-selected by seasoned American pickers across the South and Mountain West. Embracing the Mountain Khakis’ ethos of timeless craftsmanship, the store features predominantly repurposed items, reflecting an appreciation for heritage-inspired style and sustainability. From antique pots to custom-crafted pieces like the striking canoe light fixture, every element has been thoughtfully chosen to imbue the space with warmth and character.

“We believe in the power of storytelling through design,” states Diane Rubidoux, La Jolla Group Retail Visual Merchandiser. “Each element within our stores has a story to tell, whether it’s the history behind a vintage piece or the spirit of generosity embodied by our community partners. Drawing inspiration from the brand’s adventurous spirit and commitment to quality craftsmanship, the retail space exudes an atmosphere of rugged sophistication. Every detail has been meticulously curated to highlight Mountain Khakis’ diverse product offerings, from durable outdoor gear to versatile everyday wear.”

Mountain Khakis’ Traverse Mountain Outlet store is the brand’s second retail store to open this year, offering shoppers in both Utah and Colorado’s Castle Rock location the opportunity to shop for bestsellers like the Camber Original Pant and Mountain Pant, as well as newly-released spring offerings like the Ridgeline Hybrid Pant and Rover Pant.

“The combined effort and collaboration of my team delivered a beautiful store, embodying the essence of mountain cabin vibes while seamlessly aligning with our brand identity,” says Jim Salzetti, GM of La Jolla Group Retail. “We’re currently exploring exciting opportunities such as in-store events and community partnerships, further enhancing our connection with the local area. With a strong emphasis on customer service and specialized pant fitting services, we’re proud to offer a unique shopping experience that distinguishes us from other retailers in the mall. As we look ahead, we’re eager to embark on the journey of growing the business and extending the reach of Mountain Khaki’s retail footprint.” – Jim Salzetti, GM of LJG Retail

Join Mountain Khakis for a grand opening celebration on Saturday, May 4 at Traverse Mountain Outlets in Lehi, Utah. Starting at 10am, shoppers can enjoy exclusive grand opening discounts, free stickers, swag, and games with fantastic prizes.

“As we open our doors at our Traverse Mountain location, we invite our customers to embark on a journey,” states Kyrian Poole, Mountain Khakis’ Marketing Director. “This store represents more than just a place to shop. It’s a testament to our commitment to crafting experiences as rugged and authentic as the landscapes that inspire us. We are looking forward to sharing this spirit of exploration with our customers, both old and new.”

For more information on Mountain Khakis and the latest brand news, visit www.mountainkhakis.com or contact Katie Richter at katie@darbycommunications.com.

About Mountain Khakis

Mountain Khakis was founded in Jackson Hole, Wyoming in 2003 with a vision to “build a more durable pair of pants”. Today, Mountain Khakis is based out of Charlotte, North Carolina and is recognized as the “Complete Men’sOutdoor Outfitter” offering pants, woven shirts, flannels, shirtjacs, outerwear and more. Mountain Khakis is a part of the La Jolla Group from Southern California and is proudly 100% American owned. For more go to www.mountainkhakis.com.

About La Jolla Group:

Having held the license for the O’Neill brand since 1993, La Jolla Group is a multi-brand operator of growth consumer businesses. In addition to O’Neill, La Jolla Group designs and distributes the Voyager brand globally and Hang Ten apparel in the United States under license. With years of experience delivering consumer products, La Jolla Group also invests in and provides shared services to growth consumer businesses, including Mountain Khakis, PSD Underwear, Sol Angeles, and ATWYLD.