MTNTOUGH Inc. Breaks Ground on Elite Research & Development Lab
August 23, 2022
Brand Continues to Push the Limits for Mountain and Military Athletes
Bozeman, MT (August 23, 2022) /OUTDOOR SPORTSWIRE/ – MTNTOUGH Inc., a leader in physical fitness, mental toughness, and nutritional training, has begun construction on a new state-of-the-art research and development facility in its hometown of Bozeman, Montana.
Located at the intersection of Bozeman’s Huffine and Love Lanes, the building spans more than 8,700 square feet. The space is highlighted by a cutting-edge studio to produce high-resolution video, photography, and professional podcast recordings as well as an expansive, fully equipped cardio and strength training equipment room for in-person training sessions. Additionally, the new facility provides a merchandise showroom, complete men’s and women’s locker rooms with multiple showers, and increased office space to accommodate MTNTOUGH’s growing team.
“We’re proud to be expanding our roots in our hometown of Bozeman, Montana, surrounded by some of the top mountain athletes in the world,” said Dustin Diefenderfer, Founder and Trainer at MTNTOUGH Fitness Lab. “Our new facility will provide a one-of-a-kind research and development lab for our team to utilize the best available technology, while delivering premier content and in-person service.”
Earlier this year, MTNTOUGH privately raised $500,000 of working capital for the brand to expand upon its daily content production. From on-demand workout programs to exclusive interviews and educational videos from industry professionals, MTNTOUGH is committed to providing a consistent, premium content stream for its growing base of MTNTOUGH+ app members.
Developed by former Navy SEALs, Army Rangers, and renowned physical trainers, MTNTOUGH+ programs are utilized by special operations forces, wildland firefighters, dedicated backcountry hunters, and some of the world’s top mountain athletes. From cardio to mental and physical strength, MTNTOUGH+ programs are designed to build the optimal athlete and guide users as they work to achieve their highest goals. MTNTOUGH+ is available on any smart device in the ioS app store, Google Play, and can be found on streaming platforms such as AppleTV, Xbox, Roku, Amazon Fire TV, Samsung, AndroidTV, and more. Users can start training with unlimited access to the MTNTOUGH+ app for $29.99 per month or $299.99 annually.
MTNTOUGH plans to open its new headquarters in Bozeman, Montana in Fall of 2022. For more information, please visit mtntough.com.
About: Since 2016, MTNTOUGH has been dedicated to helping individuals achieve their personal goals by creating a foundation for physical and mental toughness. The brand’s best-in-class programs are developed, tested, and proven by former Navy SEALs, Army Rangers, and renowned physical trainers. MTNTOUGH+ programs are used by elite groups and operators, including special ops forces, wildland firefighters, backcountry hunters, professional mountain athletes, and more. The MTNTOUGH fitness lab is headquartered in Bozeman, Montana, surrounded by some of the world’s top mountain athletes.
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