MTNTOUGH Inc. Names Ryan Watson as Chief Marketing Officer

April 5, 2023

Watson Boasts Impressive Experience in Digital App Growth Marketing and Engineering

Bozeman, MT (April 5, 2023) /OUTDOOR SPORTSWIRE/MTNTOUGH Inc., a leader in physical fitness, mental toughness, and nutritional training, today announced that it has named Ryan Watson as Chief Marketing Officer. Watson’s comprehensive experience with digital applications and consumer acquisition adds fuel to MTNTOUGH’s rapidly growing brand and program offerings.

As MTNTOUGH’s Chief Marketing Officer, Watson will be responsible for developing and monitoring the brand’s overall business marketing strategies, including market research, digital marketing, public relations and communications, and strategic partnerships.

Formerly, Watson served as Director of Growth Marketing and Marketing Engineering at onX, where he mastered mobile growth marketing strategies and engineering to help propel onX’s growth to one of the largest and highest grossing outdoor app companies in the world. Over the past four years, onX increased its annual recurring revenues 10x while growing its team by more than 300%. During this time, Watson oversaw the onX growth marketing teams and managing the second largest budget in the company. Watson’s teams were responsible for direct performance marketing attribution of 40% of overall membership growth.

“We’re thrilled to add Ryan to our talented, growing team at MTNTOUGH,” said Dustin Diefenderfer, Founder/CEO and Trainer at MTNTOUGH Fitness Lab. “Ryan’s unique experience and impressive accomplishments in the digital app space will play a critical role in growing our brand and connecting with consumers to deliver the best product possible.”

A Montana native, Watson was raised on a steady diet of hunting, fishing, and the outdoors. An avid martial artist, Watson has competed nationally in Olympic style Taekwondo in high school and as a college athlete at the University of Montana.

Last year, MTNTOUGH privately raised $500,000 of working capital for the brand to expand upon its daily content production. In addition, the brand recently moved into its new Research and Development Lab, an 8,700 square-foot space in Bozeman, Montana. From on-demand workout programs to exclusive interviews and educational videos from industry professionals, MTNTOUGH is committed to providing a consistent, premium content stream for its growing base of MTNTOUGH+ app members.

MTNTOUGH+ programs are utilized by special operations forces, wildland firefighters, dedicated backcountry hunters, and some of the world’s top mountain athletes. From cardio to mental and physical strength, MTNTOUGH+ programs are designed to build the optimal athlete and guide users as they work to achieve their highest goals. MTNTOUGH+ is available on any smart device in the ioS app store, Google Play, and can be found on streaming platforms such as AppleTV, Xbox, Roku, Amazon Fire TV, Samsung, AndroidTV, and more. Users can start training with unlimited access to the MTNTOUGH+ app for $29.99 per month or $239.99 annually.

For more information, please visit mtntough.com.

About: Since 2016, MTNTOUGH has been dedicated to helping individuals achieve their personal goals by creating a foundation for physical and mental toughness. The brand’s best-in-class programs are developed, tested, and proven by former Navy SEALs, Army Rangers, and renowned physical trainers. MTNTOUGH+ programs are used by elite groups and operators, including special ops forces, wildland firefighters, backcountry hunters, professional mountain athletes, and more. The MTNTOUGH fitness lab is headquartered in Bozeman, Montana, surrounded by some of the world’s top mountain athletes.

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