MTNTOUGH Inc. Raises $500,000 in Seed Round Fundraising
August 2, 2022
Bringing Daily Programs to Mountain and Military Athletes Through MTNTOUGH+ App
Bozeman, MT (August 2, 2022)/OUTDOOR SPORTSWIRE/ – MTNTOUGH Inc., a leader in physical fitness, mental toughness, and nutritional training, has secured $500,000 in seed round funding. The recent financing will enable the brand to further expand its best-in-class programs and on-demand content within its comprehensive digital app, MTNTOUGH+.
The funding round was led by a group of silent, private investors. MTNTOUGH plans to allocate the funds raised to create daily content and programs for its dedicated and rapidly growing base of MTNTOUGH+ subscribers. Designed for beginners and elite athletes alike, users will be able to follow along with their favorite MTNTOUGH trainers and industry professionals through daily exclusive content releases to reach their individual goals.
“We’re excited to commit more time and resources to producing the best possible product and technology for MTNTOUGH athletes,” said Dustin Diefenderfer, Founder and Trainer at MTNTOUGH Fitness Lab. “This funding allows us to expand our content production capabilities, and tactfully grow our team, to serve our consumers premium on-demand content.”
The recent fundraising marks the brand’s first round of financing since 2016. Earlier this year, MTNTOUGH launched its native app, MTNTOUGH+, which is available on any smart device in the ioS app store, Google Play, and can also be found on streaming platforms such as AppleTV, Xbox, Roku, Amazon Fire TV, Samsung, AndroidTV, and more. Additionally, MTNTOUGH has broken ground on a new Research & Development Lab for mountain and military athletes in its hometown of Bozeman, Montana with plans to open its doors in Q4 of 2022.
Developed by former Navy SEALs, Army Rangers, and renowned physical trainers, MTNTOUGH+ programs are utilized by special operations forces, wildland firefighters, dedicated backcountry hunters, and some of the world’s top mountain athletes. From cardio to mental and physical strength, MTNTOUGH+ programs are designed to build the optimal athlete and guide users as they work to achieve their highest goals.
Through the MTNTOUGH+ app, users can access the brand’s tested and proven comprehensive programs and top instruction to train anywhere, anytime. Users can start training with unlimited access to the MTNTOUGH+ app for $29.99 per month, or $299.99 annually.
For more information about MTNTOUGH, please visit mtntough.com.
About: Since 2016, MTNTOUGH has been dedicated to helping individuals achieve their personal goals by creating a foundation for physical and mental toughness. The brand’s best-in-class programs are developed, tested, and proven by former Navy SEALs, Army Rangers, and renowned physical trainers. MTNTOUGH+ programs are used by elite groups and operators, including special ops forces, wildland firefighters, backcountry hunters, professional mountain athletes, and more. The MTNTOUGH fitness lab is headquartered in Bozeman, Montana, surrounded by some of the world’s top mountain athletes.
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