Nester Hosiery bolsters support of brands and licenses with key promotions
January 27, 2022
Mt. Airy, NC, (January 27, 2022) /OUTDOOR SPORTSWIRE/ – Nester Hosiery, a leading U.S. manufacturer of performance merino wool socks and parent company of the Farm to Feet sock brand, has made several promotions to strengthen the support of its branded and licensed business units. Among the promotions, Chris Nitzsche was named General Manager of Licenses and Matt Brucker as the General Manager of Brands, including Farm to Feet.
“Chris and Matt have been involved in almost every sector of the Nester business and by focusing their efforts on these business units we will further drive growth and improve the service we provide to our partners,” said Chris Bevin, Nester Hosiery Senior Vice President of Brands and Licenses. “To ensure we reach and exceed our goals we are putting dedicated staff and substantial resources behind division.”
Along with Brucker and Nitzsche, Nester has promoted Anna Draughn to Director of Merchandising, where she will focus on all Nester brands including Farm to Feet and licensed brands Ariat, Keen, and Woolrich. Draughn joined Nester in 2015 as Marketing and Sales Coordinator and was most recently Wholesale Merchandise Manager.
In 2017 Nitzsche joined Nester as Farm to Feet VP of Sales. Brucker was hired in 2019 as Vice President of Sales focused on Nester’s private label business. In their new positions each will be responsible for all aspects of their respective business units.
Earlier this year Nester Hosiery announced the appointment of Bevin as Nester Hosiery Senior Vice President of Brands and Licenses. Bevin had previously been president of Balega socks.
About Nester Hosiery
Nester Hosiery designs and manufactures the most innovative socks in the world. The company is based in Mount Airy, North Carolina, near the foothills of the Blue Ridge Mountains, where it is an important employer and economic driver for the area. Nester Hosiery is a key manufacturer in the outdoor industry, operating state-of-the-art knitting, finishing, and packaging equipment to make premium outdoor performance socks for leading outdoor brands and retailers as well as under its own Farm to Feet brand. Customers value the company’s superior manufacturing capabilities as well as its commitment to social and environmental responsibility. Learn more at www.nesterhosiery.com and www.farmtofeet.com.