New Outdoor Online Collective Launches, Donating 100% Of Profits Back to the Planet

November 14, 2023

Green Gear Collective Aims To Create a Sustainable Future Through Conscious Consumption by Partnering With 1% For The Planet’s Planet Impact Fund

Tuesday, November 14th 2023: Denver, CO /OUTDOOR SPORTSWIRE – Today, Green Gear Collective announced the launch of their online marketplace for outdoor products – aimed at empowering all participating brands to make a positive impact on the planet. The socially and environmentally responsible group of brands that participate in the Collective set their donation rates per sale on the marketplace (with a minimum of 10%), which will be donated to the 1% for the Planet® Impact Fund at National Philanthropic Trust. Green Gear Collective will not take any profit, as 100% of it will be donated to the fund.

Brands found on Green Gear Collective are high quality outdoor products that share a common ethos of environmental responsibility. Current participating brands include Crazy Creek, ROAM Adventure Co., Farm to Summit, Canary, Hitchfire, LyfeFuel, Go Dash Dot, Opolis Optics, TITAN Survival, RigStrips, and more, with the collective’s roster continuing to expand. By joining Green Gear’s marketplace, brands have an opportunity to promote their newest products, connect with other like minded businesses, grow their customer base, and most importantly, encourage their customers to shop responsibly and make a positive impact.

“Over the last few months we’ve been working on procuring outdoor and wellness brands who share a vision of giving back. We’re stoked to officially launch, grow our collective, and ultimately, create a more sustainable world” said Steven Graf, co-founder of Green Gear Collective.

Brands who want to join the Collective connect their shop to the platform, determine their donation rates (10% minimum), and then pick which products from their catalog they want to showcase and sell on the marketplace. From there, anytime an order is placed for a product on the marketplace, Green Gear Collective donates the determined amount, and the Brand keeps the remainder.

“Joining the Green Gear Collective was a clear choice. This new marketplace gives ROAM the opportunity to collaborate with other like-minded brands in the industry and reach customers who care about making conscientious decisions,” said Patrick Frits, Community Marketing Manager at ROAM Adventure Co. “We are excited to see what other brands come on board in the future.”

1% for the Planet is an international organization with members contributing at least one percent of their annual revenue to environmental causes to protect the environment. Green Gear Collective is committed to donating 100% of their profit to the organization’s Planet Impact Fund due to its investment model, where every dollar is invested or granted for maximum positive impact for the planet and people to build a healthy, sustainable world.

“Currently, only 3% of total philanthropy goes to the environment and only 5% of that comes from businesses. The planet needs more support than this, and with the launch of this new platform, Green Gear Collective is providing businesses with greater access to increase giving and support on-the-ground action towards a more sustainable future,” said Kate Williams, CEO of 1% for the Planet. “We’re excited to welcome Green Gear Collective to our global movement.”

To join this conscious collective, visit greengearcollective.com. To view all participating brands, visit greengearcollective.com/pages/our-brands.

About Green Gear Collective

Green Gear Collective is an online marketplace dedicated to providing high-quality, sustainable outdoor gear and apparel. By curating a selection of products from socially and environmentally responsible brands, Green Gear Collective empowers outdoor enthusiasts to make a positive impact on the planet while enjoying the natural world. The marketplace donates at least 10% of every sale to the Planet Impact Fund, reinforcing its commitment to environmental sustainability and social responsibility.

About 1% for the Planet

1% for the Planet is a global organization that exists to ensure our planet and future generations thrive. We act as an accountability partner for businesses supporting environmental partners through annual membership. We make environmental giving easy and effective through partnership advising, impact storytelling, and third-party certification.

Started in 2002 by Yvon Chouinard, founder of Patagonia, and Craig Mathews, founder of Blue Ribbon Flies, our members have given millions to environmental partners. Today, 1% for the Planet’s global network consists of thousands of businesses and environmental partners working toward a better future.

Media Contacts

Alex Austin

PR Manager, Green Gear Collective


1% for the Planet

Membership Team